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Product Manager, Marketing Technology



Marketing & Communications, IT, Product
United States · Remote
Posted on Thursday, July 4, 2024

About the team

The Marketing Technology and Operations team is working to enable marketing and product teams with technology, data, and optimized digital experiences, so they can deliver on Zillow’s mission and “give people the power to unlock life's next chapter”. Our vision is to make behind-the-scenes complexity look simple and bring efficient solutions to marketers’ fingertips while prioritizing a coordinated customer experience, scalable operational infrastructure, and significant business impact. Doesn't this sound exciting?!?

About the role

This job helps drive Zillow Group's success by identifying and leading the development of our Marketing datamart and BI dashboarding ecosystem which includes data and channel integrations, attribution, incrementality, and media mix models, and highly sophisticated infrastructure and automation that enable Zillow's marketing organization. The ideal candidate shines in a fast-paced and ambiguous environment, and has a balance of business insight and technical skills. If you have a curiosity about solving multifaceted problems and are passionate about enabling marketing strategy teams and delivering the vision of Zillow 2.0, we want to hear from you!

Key Responsibilities:

  • Be responsible for the product roadmap informed by go-to-market strategy, partner and customer insight, industry dynamics, and the technology landscape, in partnership with product, marketing, and business leadership.

  • Lead regular share-outs to leadership and key internal customers to ensure we are enhancing the product’s value back to the customer and the business.

  • Partner with Marketing, Data Science, Business Intelligence, Tech, and Dev teams to ensure a comprehensive customer view and seamless handoffs between systems.

  • Improve functional capabilities of existing tech stacks, enable datasets for integrated marketing channel measurement, and build infrastructure that automates and scales.

  • Be the go to voice for your product area and a vocal evangelist for Marketing initiatives across Zillow as you partner across the organization to deliver a cohesive experience.

  • Help to enable data structures that support multiple levels of reporting from leadership business review down to channel-level in-funnel dashboards, Marketing channel testing/incrementality, regional/local dimensions, multi-touch attribution, and other industry standard methodologies.

  • Collaborate with product marketing, channels, and senior management to ensure effective communication and messaging of product improvements to drive adoption and engagement.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.In California, Colorado, Connecticut, Hawaii, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $120,100.00 - $191,900.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

  • 3-5 years of end-to-end product management experience at the intersection of Product and Marketing. Ideally experience with both B2B and B2C functions.

  • Demonstrated technical proficiency and knowledge of various marketing technology platforms - experience with SQL and Tableau a plus.

  • Familiarity with measurement/attribution methodologies and analytical acumen with ability to use data to resolve product strategy, roadmap and trade-offs in product development.

  • Experience driving transparency from ambiguity in highly matrixed organizations and fast-paced environments.

  • Flexible collaborator and adaptable teammate who can adjust your own priorities for the good of the broader team.

  • Effective communicator with the ability to inspire internal and external partners and a strong ability to influence without direct authority.

  • Familiarity with agile methodologies

  • Experience with one or more of the following is a plus: any data management platform (DMP) tools and systems, programming language, channel/marketing strategy, data analysis, and/or specific hands-on-keyboard experience with any marketing automation platform.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.