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Marketing Quantitative Strategic Planner



Marketing & Communications
Pleasanton, CA, USA
Posted on Wednesday, July 3, 2024

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Workday Global Marketing Strategy and Planning team is seeking a highly motivated individual contributor to be responsible for and implement data-driven global marketing strategies and initiatives. Reporting directly to the Director of Marketing Strategy and Planning, you will be instrumental in helping the Global Marketing organization leverage data-driven insights to advise senior leadership decisions.

About the Role

As the Marketing Strategic Planner, you will develop and supervise centralized marketing and GTM strategies with the Marketing leadership team. You will integrate marketing perspectives into Workday’s long-term strategies in partnership with business operations. Furthermore, you will translate these strategies into an annual roadmap, supported by quantitative models, to guide global Marketing prioritization and GTM initiatives. This role is responsible for setting the clear direction for marketing efforts and ensuring alignment with the overall business goals.

A core aspect of your role is coordinating the annual global marketing planning process, including business alignment and budget allocations. Additionally, you will build a long-range marketing plan and revenue forecast models and evaluate the return on investment of our marketing expenditures and identify potential growth avenues.

About You

To excel in this role, you should possess a detailed grasp of marketing analytics and financial principles, and be adept at extracting actionable insights from diverse data sources.

Basic Qualifications

  • Bachelor's degree in business, marketing, analytics or a related field

  • 3+ years of experience in marketing, strategy, planning, consulting, finance or other similar function

  • 3+ years of experience with data analytics, modeling and forecasting, ideally involving finance and marketing data

Other Qualifications

  • Highly motivated, meticulous, and a self starter with a strong growth mindset

  • Excellent communication and presentation skills; executive presentation skills a plus

  • Ability to think creatively, identify and address problems through data analysis

  • Ability to work collaboratively with cross-functional teams

  • Strong excel or Google sheets experience; Tableau experience a plus

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

Primary Location Base Pay Range: $108,000 USD - $162,000 USD

Additional US Location(s) Base Pay Range: $91,200 USD - $162,000 USD

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!