Product Manager II (Growth)
WHOOP
Product, Sales & Business Development
Boston, MA, USA
Posted on Mar 13, 2025
At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is seeking a Product Manager II to lead the strategy, roadmap, and delivery of features by partnering closely with Engineers, Designers, and the Analytics team.
As a key member of the Growth Product team, you will be responsible for shaping a strategic vision, developing robust systems and features, and innovating solutions to expand our acquisition, engagement, and monetization strategies. You will be expected to own key business KPIs and drive strategic decisions that contribute directly to company objectives. You will have accountability for various growth initiatives within WHOOP’s DTC business, including how we acquire new members, retain and upgrade existing members, scale sustainable platforms, and enable our marketing and operations teams to perform at their best.
RESPONSIBILITIES:
- Facilitate product discovery, development, and delivery for new products and improvements across mobile, web, and back-end infrastructure.
- Set a product strategy, roadmap, and clearly measurable goals for your product area and team.
- Own key business KPIs related to new member growth, including activation, engagement, and trial conversion, ensuring that each initiative directly impacts these metrics.
- Lead initiatives to drive new member sales and retention through strategic product optimization, collaborating closely with marketing and operations teams.
- Continuously prioritize and optimize feature improvements based on impact, ensuring trade-offs are well-managed and aligned with company goals.
- Collaborate with Product Designers, Engineers, and Analysts to break down and prioritize user needs, and to scope and define detailed product requirements.
- Leverage qualitative and quantitative research methodologies to deeply understand customer pain points and opportunities.
- Conduct in-depth analysis to formulate compelling business cases for new product ideas and to assess the performance of launched features.
- Synthesize insights from research, analysis, design, and stakeholder feedback to inform the creation of comprehensive product requirements.
- Lead the team in maintaining a strong, consistent product release cadence while ensuring high-quality execution.
QUALIFICATIONS:
- 3-5 years of Growth and/or Product Management experience with a clear record of successful delivery and impact collaborating with an engineering team.
- Deep analytical, prioritization, and problem-solving skills, with the ability to independently make data-informed decisions.
- Experience with Excel/Google Sheets is required; SQL, Amplitude, and Sigma experience is preferred and will be required to learn on the job.
- Experience working on subscription products, within a DTC company/team, and/or across both mobile and web platforms is preferred.
- Strong product sense and customer empathy, with a demonstrated ability to translate customer insights into strategic decisions.
- Strong written and oral communication skills to effectively communicate learnings, analysis, and opportunities to Design, Engineering, Analytics, and other stakeholders.
- An entrepreneurial mindset with the ability to succeed in a fast-paced environment.
- Curious, positive attitude, and passionate about the fitness and wellness space.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.