Lifecycle Marketing Manager (Growth)
WHOOP
Marketing & Communications, Sales & Business Development
Boston, MA, USA
Posted on Jan 10, 2025
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring an experienced, data-driven Growth Lifecycle Marketing Manager to manage and build growth initiatives such as referral programs, winback and new business initiatives. The Lifecycle Marketing Manager reports to the Senior Lifecycle Marketing Manager.
If you are a successful Lifecycle Marketer with a passion for omni channel communication who dreams of engaging member journeys, enjoys rolling up their sleeves and working on a high-achieving, high-stakes team - this is the perfect role for you.
RESPONSIBILITIES:
- Support and drive growth across refer-a-friend, winback and new business initiatives through multiple channels including email, push, in-app, and SMS
- Drive innovative customer marketing efforts, always leveraging industry best practices
- Analyze campaign performance data and metrics to optimize strategies and maximize ROI
- Implement A/B testing and experimentation to improve conversion rates
- Collaborate cross-functionally with multiple teams to align on growth marketing efforts
QUALIFICATIONS:
- 3+ years of experience driving innovative customer marketing efforts, always leveraging industry best practices. Previous experience with a subscription model is a plus.
- Strength in both the science and art of marketing: knowing when to lean on analytics and experimentation, and when to innovate and find a new direction
- Customer-obsession, entrepreneurial spirit, persistence, bias towards action and a well-rounded skill set.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
- Creative and strategic growth mindset with bold ideas and know-how to get things done
- Technical CRM tool expertise, with a deep understanding of related KPIs and analytics. Expertise in ESP and CRM tools like Amplitude, Iterable and Hightouch are a plus
- Highly organized with project management skills and the ability to simultaneously manage multiple projects, teams, and timelines without breaking a sweat.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.