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CRM Lifecycle Marketing Manager

Western Union

Western Union

Marketing & Communications
Santa Ana, CA, USA
Posted on Sunday, June 30, 2024

Lifecycle Marketing and CRM Manager – Costa Rica

Are you a strategist who is hyper-focused on creating and implementing lifecycle marketing and CRM strategy to ultimately improve customer satisfaction, loyalty, and advocacy? Do you have experience crafting and managing complex global projects that include marketing strategies, brand visibility, campaigns, customer engagement, and aligning technology with business needs? Are you ready for your next career at a company that envisions a culture of global unity and boundless connection? Then it's time to join Western Union as a Lifecycle Marketing and CRM Manager.

Western Union powers your pursuit.

In this role you will build a global product marketing playbook and create and execute Global Customer Engagement program that will include CRM, lifecycle marketing, loyalty programs, among others.

Role Responsibilities

  • Design and launch lifecycle marketing strategies for different customers’ segment.

  • Creates and executes global CEM programs (CRM, lifecycle marketing, loyalty program).

  • Facilitate the design and implementation of marketing strategy in collaboration with many cross functional enablers (i.e., Technology, Product, Strategy, Data, etc.) to promote the embedding of this thinking across the organization.

  • Partner with BI and Data teams to develop high value segmentation and audience data model​.

  • Streamline process of customers acquisition and retention via various channels such as email, sms, app, whatsapp, and more, using automation tools.

  • Storytelling and converting data into insights via power point or other presentation tools.

  • Work cooperatively and effectively with multiple global project teams besides handling discovery sessions, in-depth target audience research, analysis, scoping, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review/audit.

  • Achieve and maintain the right level of engagement and communication with key stakeholders and project sponsors.

  • Monitor/evaluate Marketing project progress and maintain clear project documentation.

  • Evolve team dynamics into driving accountability and empowering teams and individuals to make decisions.

Role Requirements

  • 5+ years of Marketing experience, particularly across CRM, Loyalty, and Experience.

  • A master’s degree in marketing, Economics, Advertising, Business, or related field is preferred.

  • Advanced experience with CRM tools (Salesforce and Braze preferred), power point and Microsoft 365.

  • Efficiency in using excel, gather insights, and analyze data.

  • Experience performing research, analysis, documentation, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review.

  • A background in financial services and payments are preferred, as well as international exposure.

  • A core marketing background with experience as a matrixed Program Manager, supporting CEM is preferred.

  • Experience coordinating and communicating with cross-functional global team members from Analysts to Executive Management levels.

  • Strong relationship building expertise with internal business stakeholders and external partners.

  • Available to start work at 6 am local time.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and s around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.


You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Costa Rica- specific benefits include:

  • Asociación Solidarista
  • In house company doctor services
  • Transportation services options
  • Referral Program award
  • Employee Resource Groups (ERG) and committees to volunteer with
  • Pan American Medical and Life insurance
  • Cafeteria Discounts

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-SM1 #LI-Hybrid

Estimated Job Posting End Date:


This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.