About this role:

Wells Fargo is seeking a highly skilled and innovative GenAI Communications Specialist to join our team. In this role, you will leverage Generative AI to enhance and streamline our communication strategies, enabling us to better engage with our clients and audience. You’ll play a key role in creating data-driven, impactful messaging, harnessing cutting-edge AI technologies to drive strategic initiatives and elevate our brand presence.

In this role, you will:

• Design and execute communication strategies using Generative AI tools, creating highly personalized, effective, and scalable content for various channels, including social media, internal communications, customer outreach, and digital marketing.

• Translate AI Insights, capabilities, and delivered services into Actionable Messaging

• Simplify complex AI concepts, transforming them into clear, engaging messages for target audiences, ensuring that technical advancements align with our broader business goals.

• Partner with cross-functional teams, including product, marketing, data science, and engineering teams, to identify and capitalize on opportunities where GenAI can enhance communication efforts and optimize customer engagement.

• Use AI-driven analytics to measure the impact of content, make data-informed adjustments, and continuously enhance the effectiveness of communication strategies.

• Keep current on the latest advancements in Generative AI and communication technologies, applying new tools and methodologies to enhance our communication ecosystem

​Required Qualifications:

• 6+ years of Technology Business Services experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• 3+ years of Management experience

• 5+ years in communications or digital marketing, with a demonstrated focus on integrating advanced technologies like Generative AI into communication strategies.

• Experience with AI platforms, products, and technologies, including Generative AI models and Large Language Models (LLMs). Familiarity with data analytics tools and AI content creation software is essential.

• Strong ability to articulate complex technical concepts in a way that’s accessible and relevant to various audiences, balancing technical accuracy with creative storytelling.

• Ability to measure, interpret, and act on data insights to continuously refine communication strategies and optimize audience impact.

• Excellent organizational skills and experience managing projects across multiple teams and disciplines.

Desired Qualifications:

• Experience with platforms like OpenAI, Google Cloud’s AI suite, or other relevant AI and analytics platforms

• Expertise in tools such as Sprinklr, Hootsuite, or similar to help inform content decisions.

• Ability to quickly adapt to emerging AI trends and integrate them into communication frameworks

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.