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Manager, Product Marketing: New Propositions



Marketing & Communications, Product
Bentonville, AR, USA
Posted on Thursday, June 27, 2024

Position Summary...

What you'll do...

About New Propositions at Walmart

Innovation, curiosity, and learning are at the core of everything we do at Walmart, driving our commitment to serving our customers. By joining the New Propositions team within E-Commerce, you’ll play a key role in validating and scaling new initiatives in Augmented Reality, Generative AI, and home delivery. Our goal is to fuel Walmart’s core business, create new value propositions for our customers, and unlock differentiated experiences for Walmart customers that will enhance and redefine their relationship with retail.

We are building a hard-working team that is passionate about delighting customers, changing the retail landscape, and driving technical innovation. We are looking for entrepreneurial, collaborative, and forward-thinking teammates to join us in our mission.

About the Role

As a Product Marketing Manager on the New Propositions team, you’ll be responsible for generating insights, bringing new tech products and features to market, and driving engagement across our product suite, which includes Augmented Reality, Generative AI assistance, and Replenishment. You will work cross-functionally with Product, Design, Analytics, Engineering, Marketing, and Research to build best-in-class digital experiences for our customers, including a robust test and learn strategy in-app and in marketing channels to drive product adoption and ongoing engagement.

What You'll Accomplish

  • Develop & execute GTM strategy for new feature releases, including launch plan and positioning
  • Utilize behavioral insights to develop hypothesis-driven experiments and execute a rigorous testing agenda that can scale into high-impact programs
  • Collaborate with Product, Engineering, Analytics, and Research to meet ambitious engagement targets
  • Generate strategic insights in partnership with Product, Research, and Analytics to inform roadmap, leveraging user behavioral insights and competitive analysis to establish product market fit
  • Create a customer-centric team culture that powers every decision we make

What You’ll Need

  • 5+ years marketing experience
  • 3+ years' experience in B2C product marketing or retention marketing
  • Experience in consumer technology products (early-stage preferred)
  • Experience working closely with tech organizations (I.e., Product, Engineering, Analytics)
  • Bachelor’s degree or equivalent experience

Success Factors

  • You're a strong collaborator and natural relationship-builder with a bias for action. You know how to drive decision-making and accountability in a fast-paced, cross-functional environment
  • You’ve brought new digital products and features to market and can speak to the strategy behind your approach, and how your approach impacted the business
  • You thrive in ambiguity. You’re energized by needing to roll up your sleeves, independently problem solve, and pivot when needed
  • You have a track record of creating thoughtful, informed, omni-channel experimentation plans and executing against them
  • You’re fluent in technology/software and can comfortably collaborate with technical stakeholders as a strategic partner
  • You can distill complex information into understandable, actionable, persuasive assets
  • You’ve got a strong sense of curiosity and are eager to problem solve and look around corners
  • You have a track record of strong communication to stakeholders at all levels
  • You are willing to roll up your sleeves and do what’s necessary

This is a full-time role based in Bentonville, Arkansas, in-office 5 days per week.

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

Benefits & Perks:

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $80,000.00-$155,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include:

- Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field. Option 2: 4 years’ experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America