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Lead Data Analyst (Growth/Marketing Analytics)

Vanguard

Vanguard

Marketing & Communications, IT, Sales & Business Development, Data Science
Malvern, PA, USA
Posted on Dec 19, 2024
Vanguard's Growth Analytics Team supports essential Marketing Analytics to help transform Marketing in our Personal Investor space. We are adding a Lead Data Analyst to help support client growth!

In this role you will:


  • Serve as the Analytic Lead on a multidisciplinary Marketing team, partnering with Marketing Product Owners, Engagement Strategists, Campaign Operations Specialists and more. Serve as their strategic analytic partner who can lead experimentation design, complex value calculations and results analysis/insights.
  • Own analytic support for your Family throughout campaign cycles, including business planning, campaign launch support, feedback loop and campaign optimization.
  • Gather and evaluate data from multiple sources to extract trends and business insights, translating findings into clear, compelling, and actionable solutions and narratives.
  • handle deep data investigation, audience identification, segmentation, profiling, opportunity sizing, client behavior analytics, targeting, experimental design, forecasting and treatment results attribution and measurement.
  • Identify and lead process and data improvement opportunities. Develop and organize documentation to fuel team effectiveness and efficiency.
  • enjoy and contribute to an exceptionally supportive team of data analysts. We’re committed to knowledge sharing and team care.


Core Responsibilities


  • Engages with internal partners to understand business strategy, questions and goals. Brings structure to business requests, translates requirements into an analytical project approach, and leads complex projects through completion. Delegates tasks and provides tactical and strategic guidance to peers. Serves as the analytics expert on cross-functional teams for large strategic initiatives.
  • Acquires and compiles structured and unstructured data and verifies its quality, accuracy and reasonableness.
  • Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
  • Prepares and delivers expert level visualizations and internal presentations that translate analytic insights into tangible, actionable solutions for business partners to implement.
  • Develops, owns and manages recurring analytic or reporting processes.
  • Actively develops the analytics community at Vanguard by mentoring, coaching and connecting others with resources and training. Participates and presents during scheduled analytics seminars.
  • Participates in special projects and performs other duties as assigned.


Qualifications


  • Minimum of five years related work experience.
  • Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.


Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

Our commitment to diversity, equity, and inclusion

Vanguard’s commitment to diversity, equity, and inclusion (DEI) is central to our ability to deliver on our mission. We aspire to create a work environment that is inclusive, equitable, and diverse—one that enables our employees, whom we call crew, to thrive and bring their best selves to work every day on behalf of our clients.

Cultivating DEI lifts our entire organization, and everyone shares accountability for our progress—from our senior leaders who lay the foundation and set the example for inclusive behaviors to crew who are growing in their personal DEI learning experiences.

Together, we’re on a mission. We are fueled by the value of diverse voices and connected through friendships and a culture of care—for our clients, our communities, and each other.

Vanguard’s DEI journey has no finish line. Our commitment is enduring, and we remain focused on the path ahead. To learn more about Vanguard goals and progress toward DEI, download our Diversity, Equity, and Inclusion Report.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.