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Principal Marketing Data Analyst



Marketing & Communications, IT, Data Science
Malvern, PA, USA
Posted on Monday, July 1, 2024
Are you passionate about the science of data and the art of marketing and sales? Are you always looking to do what is best for the client? Personal Investor (PI) Growth Analytics is excited to welcome a new Principal Marketing Data Analyst to our team! This Analyst will provide support to the Distribution Enablement Analytics team while partnering across the PI CDAO (Chief Data & Analytics Office) subdivision and PI Marketing and sales to drive efficiencies, standardization, and to enable our teams to deliver the highest value work.

This Analyst will have the opportunity to regularly interact with senior leaders in Marketing and Sales, CDAO senior leadership, and help drive the marketing analytics strategy,. As such, strong communication and stakeholder management skills are critical to success in this role.

Core Responsibilities

  • Engages with internal marketing partners to understand marketing strategy, questions and goals. Brings structure to marketing analytics requests, translates requirements into an analytical project approach, and leads complex projects through completion. Delegates tasks and provides tactical and strategic guidance to peers. Serves as the analytics expert on cross-functional teams for enterprise-wide strategic initiatives.
  • Acquires and compiles structured and unstructured data and verifies its quality, accuracy and reasonableness. Leads the development of data quality standards, and the tools and methods used to measure and improve data quality.
  • Performs analyses of data from multiple sources to surface trends and insights using advanced analytical methods and machine learning. Validates analytical techniques employed by other analysts.
  • Prepares and delivers expert level visualizations and internal presentations that translate analytic insights into tangible, actionable solutions for senior marketing leader stakeholders to implement.
  • Develops, owns and manages recurring analytic or reporting processes. Demonstrates expertise in data visualization and mentors analysts on data visualization best practices.
  • Develops the analytics community at Vanguard by mentoring, coaching and connecting others with resources and training. Stays abreast of emerging trends and external best practices. Participates and presents during scheduled analytics seminars.
  • Participates in special projects and performs other duties as assigned.
  • Influences and employs a variety of qualitative and quantitative analysis techniques to continually improve marketing and sales analytics
  • Leads and executes deep dive diagnostic, predictive, and prescriptive analytics to support data-driven marketing/sales decision making. Creates alternative model approaches to assess complex model design and advance future capabilities.
  • Participates in special projects and performs other duties as assigned.


  • Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.
  • Programming skills to access, transform and prepare large scale data for statistical modeling. Experience utilizing statistical and machine learning methods required.
  • Undergraduate degree in Analytics, Applied Mathematics, Economics, Statistics or related analytical field of study or equivalent combination of training and experience. Graduate degree preferred.

Special Factors


Vanguard is not offering visa sponsorship for this position.

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.