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Digital Marketing Manager

Thermo Fisher Scientific

Thermo Fisher Scientific

Marketing & Communications
Carlsbad, CA, USA
Posted on Monday, July 1, 2024

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Discover Impactful Work

This exciting opportunity is within the Clinical Next-Generation Sequencing Division of the Life Sciences Solutions Group. As a key player in our Global Digital Marketing Team, you will be crafting forward-thinking digital strategies and driving high-impact campaigns across various paid media channels. You will be instrumental in generating demand from molecular testing laboratories and raising awareness among clinicians and other clinical partners.

This position is site based at our Carlsbad, CA office.

A Day in the Life

  • Partner with key collaborators to design, implement, and optimize strategic digital marketing campaigns across multiple paid media channels, including social media, search engine marketing, and display advertising.
  • Continually monitor and optimize website search rankings through regular SEO strategies.
  • Own the digital marketing budget, ensuring dedication and providing regular guidance on spend management.
  • Drive continuous content marketing programs to ensure a steady stream of digital content for various platforms.
  • Evaluate and report on performance metrics regularly, providing optimization guidance to partners.
  • Establish and maintain processes that ensure consistent use of optimized methodologies to maintain strong digital campaign performance.
  • Handle digital projects, communicate effectively with collaborators, and ensure timely project completion.
  • Develop targeting strategies by channel to ensure campaigns reach specific audiences and meet business objectives.
  • Collaborate with regional and corporate digital marketing partners to ensure operational alignment and effective project coordination.
  • Work closely with the marketing program teams to ensure digital marketing strategies are driving business objectives, including sales funnel and revenue targets.

Keys to Success

Education

  • Bachelor's degree in business, marketing, life sciences, or a similar field.

Experience

  • 4+ years of experience in developing digital marketing strategies that drive growth.

Knowledge, Skills and Abilities

  • Demonstrated ability to use industry trends and standard methodologies to create an exceptional digital customer experience.
  • Strong analytical thinking skills with a shown ability to formulate digital performance outcomes that meet business needs.
  • Outstanding communication skills, organizational capabilities, and attention to detail.
  • Strong business acumen and customer focus.
  • Collaborative partner who can positively influence across functional teams in a sophisticated, highly matrixed organization.
  • Ability to succeed in a fast-paced environment.
  • Highly motivated.
  • Ability to multi-task and complete projects in a timely manner
  • Self-directed, persistent, and goal-oriented
  • Experienced with Microsoft Word, Excel, PowerPoint, and Outlook
  • Ability to travel up to 25% of time

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!

Compensation and Benefits

The salary range estimated for this position based in California is $103,100.00–$132,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards