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Digital Marketing Media Channels Manager

Thermo Fisher Scientific

Thermo Fisher Scientific

Marketing & Communications
Michigan, USA · Remote
Posted on Monday, July 1, 2024

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

How will you make an impact?

Develop and manage a team. Help deliver timely and on-budget digital media campaigns for the Chromatography and Mass Spectrometry Division (CMD).

The ideal candidate has extensive hands-on and enterprise-level expertise in digital media. Your experience should include paid search (SEM), programmatic display including Adobe Advertising and Adobe Experience Cloud, and social media advertising in Linked In and Meta. You have a firm understanding of how to use paid media to build and accelerate a B2B marketing and sales funnel.

Our desired candidate is proactive, thorough, analytical, and fast paced. You are constantly looking for new opportunities to improve performance and efficiency, driving solutions at scale.

This role will lead a small team of digital marketing professionals and be a hands-on individual contributor. We are part of a highly-matrixed environment, collaborating with large teams across multiple marketing departments around the world.

  • Work closely with the eBusiness leadership to define the global paid media strategy and develop and implement plans to bring it to life
  • Partner with colleagues to drive implementation of customer-centric campaigns and standard optimization and reporting tasks
  • Responsible for critical metrics and budgets with established dashboards and pacing files
  • Leverage channel-specific dashboards to gain insight, uncover optimization opportunities and make data-driven recommendations
  • Interact with business partners to understand business goals and needs
  • Have a passion for continuous optimization
  • Manage workflow and maintain a tight execution schedule to complete multiple, simultaneous projects, with prioritization guidance from supervisor
  • Respond quickly to shifts in the industry, in the regions or on a global level and staying up to date with the industry
  • Be available during off-hours to participate in and occasionally lead meetings with team members based in other countries

How will you get here?

Education

  • Bachelor’s or Associates Degree, ideally in Science, Biotech, Computer Engineering, IT, or Business

Experience

  • 5 years or demonstrated ability in B2B customer-focused digital marketing or eCommerce
  • Advanced experience managing multiple strategic clients including ownership and oversight of large budgets
  • Significant hands-on time using Adobe Advertising tools
  • Experience building, deploying, and reporting on campaigns using Sprinklr
  • Expert-level expertise in SEM using Google Ads; other paid search engines a plus
  • Experience writing documentation, standard operating procedures (SOPs)
  • Consistent track record of creating, optimizing and reinventing campaigns to constantly improve results
  • Experience with analytics tools (e.g. PowerBI, Adobe Analytics, Google Analytics)

Knowledge, Skills, Abilities

  • Strong time management, interpersonal, planning, and prioritization skills
  • A strong desire and interest in training digital marketers on paid media tools and strategies
  • Creativity and comfort presenting to business partners on a regular basis
  • Great teammate with a positive demeanor who is prepared to focus and contribute to accomplish business objectives
  • Experience in agile methodologies within a marketing organization is a plus

Benefits:

We offer competitive remuneration, annual incentive plan bonus scheme, healthcare, company pension/retirement, and a range of employee benefits! Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

Apply today: http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Accessibility/Disability Access

Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.

*This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.