Paid Search Manager, Media Activations & Operations
The Home Depot
Location – Atlanta, GA
Job ID – Req141969
Category – Marketing
Bonus Eligible
401(k) Company Matching
Employee Stock Purchase Program
Company Overview
What’s the best place we’ve ever built? The place where we work. At Home Depot, our goal is to provide the highest level of service, the broadest selection of products, and the most competitive prices. As the world’s largest home improvement specialty retailer, we operate more than 2,200 retail stores across North America. And each of our associates are focused one thing — helping our customers build and improve their homes, businesses, and ultimately their lives.
The Manager of Advertising Operations will support critical media management functions for The Home Depot’s onsite advertising functions. This individual will work in a cross functional advertising technology & operations team to support onsite media deployment for vendor partners. This role may include managing campaign setup within internal platforms, supporting QC/deployment reviews, confirming campaigns align with best practices, and ensuring internal & external stakeholders are engaged in operations as needed.
Key Responsibilities:
- 15% Advertising Performance –
- Analyze onsite advertising operations performance metrics to identify potential optimization opportunities
- 50% Campaign Support –
- Support all aspects of campaign production for onsite media offerings, including ad unit development, campaign creation, trafficking tags & creative, targeting implementation, and campaign QC
- 10% Collaboration –
- Coordinate with media strategy managers & broader media team to define file / delivery requirements
- 10% QA Support –
- Support QA, troubleshooting, and capability documentation of onsite offering
- 15% Vendor Management –
- Collect insertion orders from vendor management teams and import orders to internal self-serve onsite media platform
Direct Manager/Direct Reports:
- This position reports to the Director, Retail Media
- This position has 0 Direct Reports
Travel Requirements:
- No travel required.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- Excellent written and verbal communication skills
- Bachelor’s degree in marketing, advertising, data science, or a business-related field
- 2+ years of relevant experience in campaign analytics, business insights, or other advertising technology/operations roles
- Experience using Excel, SQL, SAS, Tableau, R, Python, and similar tools
- Familiarity with display/search/social advertising, DSPs, and onsite advertising
- Ability to manage deadlines & milestones across multiple simultaneous projects
- Strong project management skills & attention to details
- An adaptive mindset and a willingness to learn new skills & processes
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 5
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Decision Quality
- Collaborates
- Drives Engagement
- Ensures Accountability
- Plans and Aligns
- Communicates Effectively
- Customer Focus
- Develops Talent
- Drives Results
- Manages Conflict
Location – Atlanta, GA
Job ID – Req141969
Category – Marketing
Role Overview
The Manager of Advertising Operations will support critical media management functions for The Home Depot’s onsite advertising functions. This individual will work in a cross functional advertising technology & operations team to support onsite media deployment for vendor partners. This role may include managing campaign setup within internal platforms, supporting QC/deployment reviews, confirming campaigns align with best practices, and ensuring internal & external stakeholders are engaged in operations as needed.
Key Responsibilities:
- 15% Advertising Performance –
- Analyze onsite advertising operations performance metrics to identify potential optimization opportunities
- 50% Campaign Support –
- Support all aspects of campaign production for onsite media offerings, including ad unit development, campaign creation, trafficking tags & creative, targeting implementation, and campaign QC
- 10% Collaboration –
- Coordinate with media strategy managers & broader media team to define file / delivery requirements
- 10% QA Support –
- Support QA, troubleshooting, and capability documentation of onsite offering
- 15% Vendor Management –
- Collect insertion orders from vendor management teams and import orders to internal self-serve onsite media platform
Direct Manager/Direct Reports:
- This position reports to the Director, Retail Media
- This position has 0 Direct Reports
Travel Requirements:
- No travel required.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- Excellent written and verbal communication skills
- Bachelor’s degree in marketing, advertising, data science, or a business-related field
- 2+ years of relevant experience in campaign analytics, business insights, or other advertising technology/operations roles
- Experience using Excel, SQL, SAS, Tableau, R, Python, and similar tools
- Familiarity with display/search/social advertising, DSPs, and onsite advertising
- Ability to manage deadlines & milestones across multiple simultaneous projects
- Strong project management skills & attention to details
- An adaptive mindset and a willingness to learn new skills & processes
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 5
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Decision Quality
- Collaborates
- Drives Engagement
- Ensures Accountability
- Plans and Aligns
- Communicates Effectively
- Customer Focus
- Develops Talent
- Drives Results
- Manages Conflict
Hybrid – An associate in a hybrid role blends in-office and remote/virtual working to complete their job duties. An associate may be required to work from a designated Home Depot location on some days, and may work from a virtual/remote location on others. We also refer to this as location – flex.
Learn more about our 4 different work locations. Additional information will be provided during the application process.
As part of the application process for this role, there will be an on-line assessment. The assessment usually takes about 17 minutes to complete. You will be directed to the assessment link immediately after submitting your application. Once you click on the link, you will need to complete it within 72 hours after starting it. You may stop and restart the assessment as many times as you like within the 72-hour time frame.
During the assessment, we’ll ask you questions about your approach to work and various work-related situations. The questions are based on characteristics that are related to performing successfully in hourly roles at The Home Depot, including:
- Professional Experience
- Learning Potential
- Responsibility
- Customer Focus
If you have a disability and would like to request an accommodation related to the assessment, or you would like to obtain more information about the assessment, click here to learn more.
Healthcare Options
Profit-Sharing Bonuses
Tuition Reimbursement
Discounts on Cell Phones, Gyms, and More