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Segment Marketing Manager, Consumer Prepaid

T-Mobile

T-Mobile

Marketing & Communications
Bellevue, WA, USA
Posted on Wednesday, July 3, 2024

Be unstoppable with us!
T-Mobile is synonymous with innovation–and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we’re shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won’t stop!

The Segment Marketing Manager, Consumer Prepaid Customer Marketing Team is responsible for developing and optimizing base marketing programs, products, and services that deliver a series of consumer business targets, maximize revenue, reduce churn, and drive long-term engagement (re: tenure) with customers. Plans, creates and/or produces marketing communications across several Direct to Consumer marketing channels to implement strategies and objectives. Responsible for developing business cases for all of the programs, products, and services needed to be deployed in market, factoring in market dynamics, consumer patterns, competitive actions, retailer/channel conflict, etc. Develops quarterly Marketing Strategy and Plan of Record for base programs to deliver on business objectives.
  • Manages development of all world-class marketing communications and creative for the Prepaid Base portfolio (Metro by T-Mobile, T-Mobile Prepaid, & Connect by T-Mobile) across several marketing channels

  • Develops and implements quarterly strategic marketing plans and creates the Plan of Record for base customer programs, products, and services

  • The role requires strong cross functional partnership across the enterprise; specifically with Go-to-Market, Brand Marketing, Creative Services, Sales, Product Management and Digital Teams to ensure flawless execution of marketing support and communications

  • Prepares presentations for various audiences ranging from peers to executive level.

  • Partners with Business Performance Steering Team on potential promotion/pricing strategies; business tracking and analysis; partners with Consumer Insights on consumer understanding, and with the Product Management Team on product roadmap.

  • Prepares recommendations for annual business plans and strategies as well tactical plans.

  • Responsible for identifying market size, preparation of business plans, and assists in pricing recommendations for the defined Marketing and service portfolio.

  • Also responsible for other Duties/Projects as assigned by business management as needed.

Education:

Bachelors Degree required.

Qualifications:

  • 4-7 years of Marketing experience

  • 4-7 years of Experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales.

Knowledge, Skills & Abilities:

  • Team Building

  • Cross Functional Relationships

  • Negotiation

  • Marketing Strategy

  • Communication

  • Presentations

• At least 18 years of age
• Legally authorized to work in the United States

Washington Pay Range: $114,500 - $154,900
o The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range.
o At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives. And since we are ALL owners, EVERY employee at T-Mobile is eligible for an Annual Stock Grant. For information about T-Mobile’s amazing benefits, check out https://careers.t-mobile.com/culture-and-benefits/

Washington Pay Range : $114,500.00 - $154,900.00

The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives. And since we are ALL owners, EVERY employee at T-Mobile is eligible for an Annual Stock Grant.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to paid 12 holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short and long term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance.

We don't stop there- eligible employees can receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
T-Mobile doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.