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Senior Customer Marketing Manager



Marketing & Communications, Customer Service
United States · Remote
Posted on Thursday, July 11, 2024

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

We are seeking a results-driven, relationship-building, and storytelling expert to spearhead core Customer Advocacy programs, including our Connected Operations Awards program. As a Senior Customer Marketing Manager, you’ll uncover and bring to life industry-leading customer stories, build and nurture our enterprise customer base, help connect Samsarians to the right customer story for their go-to-market needs, and more. This program is mission-critical to increasing customer advocacy, loyalty, and retention to benefit Samsara’s long-term growth. This is a highly collaborative role and will report to the Global Customer Marketing team.

This role is open to candidates residing in the US except Alaska, Austin metro, California, Chicago metro, Connecticut, Dallas metro, Denver metro, Houston metro, Maryland, Massachusetts, New Jersey, New York, Rhode Island, Washington, and Washington DC metro

You should apply if:

  • You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
  • You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
  • You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
  • You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

  • Programmatically uncover and tell our top customer stories: Uncover and tell compelling customer stories about how our customers are transforming their operations with Samsara. You’ll be the voice of the customer, telling their stories via case studies, videos, and testimonials across samsara.com and more. You’ll drive the end-to-end creation of these stories from customer identification and nurturing the relationship to securing approvals for launch and story distribution, partnering with Content and Product Marketing along the way.
  • Grow our customer logo and story library and enable teams such as Sales and Customer Success to use these resources to find the right story, quickly.
  • Build relationships with customers: Build authentic customer relationships and become a customer expert. Understanding customer motivations, goals, blockers, and use cases and weaves this into your stories and customer programs.
  • Drive key customer references for priority go-to-market initiatives: Identify and help customers hone and share their Samsara story at industry events, internal company events, our customer conference, and more.
  • Support our Customer Conference: Work with teams across Samsara to support customer engagement and storytelling needs for our annual conference – everything from building relationships with customers to coaching customer speakers and supporting logistics to capturing stories at the conference.
  • Mature internal and external processes and communication: Drive the creation of internal and external Customer Marketing processes to improve efficiency and unlock a positive customer experience.
  • Develop and execute new programs and campaigns to meet the needs of the business: Spearhead and execute various new campaigns and programs to support GTM teams to meet the evolving needs of the business.
  • Measure content and program effectiveness: Analyze content and program performance and independently optimize to improve impact.
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

  • 5+ years of experience in customer advocacy, customer marketing, and/or marketing.
  • Customer storytelling must be one of your superpowers; more specifically, you’ll need to be a business-savvy storyteller, able to deliver strong ‘no fluff’ content that still has human storytelling at the center.
  • Proven track record of building lasting authentic relationships with customers rather than transactional engagements.
  • Experience running customer projects, including video and speaking opportunities, from start to finish; ability to actively coach customers to refine their stories.
  • Outstanding project management and organizational skills to complete tasks with high quality and on deadline.
  • Strategic mindset with an ability to prioritize amidst many moving pieces, keeping the impact on business priorities top of mind.
  • A passion for serving and partnering with customers.
  • Ability to quickly get to the heart of a problem and solve it.
  • Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships.
  • Attention to detail and a commitment to exceptional work are part of your philosophy.
  • Strong verbal and written communication skills.
  • Results-driven with analytical chops to measure the effectiveness of advocacy programs.
  • Bachelor’s degree.

An ideal candidate also has:

  • Willingness to travel 25% of the time to customer sites and internal events.
  • Experience working with logistics and transportation companies.

Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually.

We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market positioning.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.
$95,200$144,000 USD

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.


Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.


Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.