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Senior Content Marketing Manager



Marketing & Communications
Philadelphia, PA, USA
Posted on Friday, May 10, 2024

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

We are seeking an experienced content marketer with strong storytelling skills and an analytical mindset. In this role, you will be responsible for leading and scaling our research report program—keeping tabs on industry trends, commissioning surveys on newsworthy topics, and working cross-functionally to translate data insights into compelling multimedia reports for our audience of customers, prospects, and media.

The right candidate for this role is an exceptional writer with a passion for turning complex data into captivating content. Proven experience creating successful research reports or other data-driven multimedia content is required, as well as strong cross-functional collaboration, project management, and communication skills.

This role is open to candidates residing in the US except the San Francisco Bay Area (125 mi. radius from 1 De Haro St, San Francisco) and NYC Metro Area (50 mi. radius from 131 W 55th St, New York).

You should apply if:

  • You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
  • You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
  • You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
  • You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

Click here to learn more about Samsara's cultural philosophy.

In this role you will:

  • Help scale our research report and data storytelling programs, supporting the development of multiple research reports and data stories per year in partnership with a cross-functional team. Support topic selection, internal alignment, survey questionnaire development, vendor management, timeline management, content creation, review, approvals, publication, distribution, and impact measurement.
  • Keep a pulse on industry news and trends that impact physical operations, indentifying novel ways to use data (either proprietary data or third-party survey data) to differentiate Samsara as a thought leader with a unique POV.
  • Capture the attention of an enterprise, executive audience through creative collaboration with design; communicate complex concepts with clarity and concision.
  • Act as a strategic cross-functional leader, partnering with dozens of stakeholders across functions and regions to drive alignment, manage interdependencies, and create and deliver on timelines.
  • Distribute and amplify research reports and data stories you produce in partnership with cross-functional stakeholders and channel owners.
  • Define and track key performance indicators (KPIs). Regularly measure and report on the impact of your work and the broader program.
  • Keep a high bar for the integrity and quality of content you write and review, ensuring consistency with our brand style guide, voice, and tone.
  • Support other priority Content Marketing programs, including customer storytelling, throughout the year.
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, and Win as a Team) as we scale globally and across new offices.

Minimum Requirements for this role:

  • A Bachelor’s degree in Journalism, English, Communications, or a related field.
  • 5-7+ years of proven content marketing experience, with at least 1+ year creating research reports or data stories. Must have experience turning data insights, either from internal or third-party sources, into compelling multimedia content.
  • Stellar communication and project management skills, with experience leading cross-functional projects and facilitating alignment across many stakeholders.
  • Ability to independently drive content creation from end to end, including managing internal approvals, timelines, and third-party vendors.
  • Meticulous attention to detail with proven copywriting, editing, and proofreading skills.
  • Samples of interactive and engaging marketing materials such as reports, web page content, e-books, blog posts, case studies, videos, infographics, emails, etc.
  • Strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment managing multiple workstreams end-to-end.
  • Experience using analytics to determine the impact and effectiveness of content programs. Preferred experience with content and web analytics tools (such as Google Analytics and Salesforce)

An Ideal Candidate Also has:

  • Experience with content management systems such as Contentful.
  • Knowledge of SEO best practices and experience with SEO tools such as Ahrefs or Clearscope.

Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually.

We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market positioning.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.
$95,200$122,100 USD

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.


Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.


Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.