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We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Salesforce Marketing Decision Science team is focused on using data and AI to drive decisions across the organization to enhance our pipeline, ACV, and customer success. Whether we are making a strategic decision with analytics or an automated decision with marketing automation, we strive to use data and AI responsibly to grow our business and improve the customer experience. We build data and AI products on Salesforce technology to help with Salesforce’s own digital transformation. The tools we build fuel marketers with the data-driven insights they need to drive the sales pipeline, increase customer adoption, and create better experiences for all of our collaborators. We lead the entire supply chain of data from creation to storage to transformation and use in algorithms, data products, insights, and experiments. We take a trust-first approach to ensure data is collected and used appropriately and that our data products can be relied on by all collaborators.

Why Join Our Team?

The Marketing Automation team acts as Salesforce’s Custom Zero for Marketing & Sales activation through our very own implementation of Data Cloud; connecting identities, engagement data, marketing journeys, and privacy management with streamlined omni-channel experiences. We are on a mission to revolutionize how Salesforce marketing teams engage with our customers. If you thrive in fast-paced environments, love working with cutting-edge technologies and are passionate about building products that enhance customer engagement, this opportunity is for you.

What Are We Looking For?

We are seeking a curious, technical, and innovative Senior Product Manager to spearhead our strategy, development, and execution of consolidated lead nurture segments and automated hand off to sales. You’ll oversee seamless lead activation and monitoring at Salesforce scale through close collaboration with Marketing, Sales, Email, and Analytics among other teams.

• You're a strategic problem solver who can use both quantitative and qualitative data to inform your roadmap, and you have an interest in identifying both quick wins and big bets.

• You’re a well-rounded and experienced Product Manager who can get technical with data engineers and Data Scientists while being able to communicate effectively with non-technical stakeholders.

• You’re a quick learner who gets Salesforce technologies, and strives to deeply understand both “how” the technology works and “why” a feature is needed, i.e. what problem are we solving?

• You live by the mantra “What is not measured cannot be improved” by defining, measuring, and using metrics to optimize for Salesforce success.

• You have deep experience in customer-facing roles, are empathetic to customer challenges and can tackle difficult, ambiguous projects.

• You have a sense of humor - we tackle big problems here, but we like to do it with a smile!

Key Responsibilities

• Strategic Roadmap Development: Own the product vision, strategy, roadmap and delivery of marketing qualification enhancements through iterative development to drive business value.

  • Lead Segmentation & Nurturing: Automate and optimize global lead segmentation and nurture workflows to improve targeting, engagement, and conversion to qualified lead

  • Data Management: Ensure proper use of lead, campaign and engagement data in marketing analytics to guide intelligent investment/divestment decisions.

• Connected to Customer Needs: Build and maintain strong relationships with customers, and senior leadership, to drive successful outcomes. Be the voice of the customer by providing other Product teams with early adopter feedback of newly released features and enhancements.

• Cross-functional Collaboration: Partner with marketing, data science, and engineering teams to deliver product features that support business goals. Monitor and report on the success of each delivered use case & product launch. Be a key collaborator in executing our vision of data-driven, personalized marketing at scale.

• Agile Leadership: Own product requirements, goals and measures for cross-functional engineering team, ensuring on-time delivery of product enhancements and new features. Protect engineering team capacity by leading release communications, escalations & trade-off discussions.

• Innovation & Experimentation: Monitor competitive landscape and emerging trends in AI and marketing automation tools to continuously evolve our product offerings. Foster a culture of innovation and curiosity within the team.

• Represent Salesforce: Tell our Salesforce on Salesforce story for internal users and customers, working closely with Product Marketing and Sales to enable/educate them on what we do and how we use Data Cloud internally to promote the product.

Minimum Qualifications:

• 10+ years of professional experience, preferably handling data products from inception through launch and iteration, at least 6 years as a Product Manager

• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo) and analytics tools (e.g., Google Analytics, Tableau) as a Product Manager

• Experience running large projects with tight timelines and multiple cross-team dependencies

• Experience seamlessly taking ownership of inflight projects or products

• General knowledge or previous working experience/exposure to Sales, Sales Operations or Marketing. If you have handled leads for Sales or Marketing, that’s a huge plus.

• Ability to quickly understand systems and technical concepts and jump into high-level architecture and related conversations with both engineers and business partners.

• Excellent communication and leadership skills, with the ability to drive collaboration across technical and non-technical teams.

• Experience providing enablement, product training, and technical expertise, facilitating creation and maintenance of proper product documentation, communicating work to collaborators, and participating in user discovery sessions with prospects and collaborators.

• Ability to work independently with little or no supervision while maintaining a high level of efficiency, within a distributed remote and global organization.

• Experience interacting with customers, and presenting to small/medium-sized audiences at conferences.

• Consistent track record of delivering successful products, concurrently and at scale.

• Proven ability to lead scrum teams, write detailed product/ technical requirement documentations.

Preferred Qualifications

• Experience using Salesforce Data Cloud and Flows

• Experience managing contractors/consultants

• Experience working with remote/global teams and governance structures

• Bachelor's degree in business or computer science or equivalent business experience

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