Senior Demand Generation Manager, IT
Rippling
This job is no longer accepting applications
See open jobs at Rippling.See open jobs similar to "Senior Demand Generation Manager, IT" Ellis H-1B.- Develop and Execute Demand Generation Campaigns: Design and implement comprehensive demand generation programs that drive brand awareness, generate leads, and nurture prospects through the sales funnel. This includes all channels, especially webinars, but also digital, email, nurture, field events, outbound messaging and more.
- Lead Generation and Nurturing: Utilize a mix of inbound and outbound marketing tactics to generate high-quality leads. Implement nurturing strategies to convert leads into sales opportunities.
- Content Strategy and Creation: Collaborate with content teams to write compelling content (e.g., ad copy, emails, outbound sequences, landing pages) that aligns with buyer personas and fuels demand generation efforts.
- Performance Analysis: Analyze campaign performance using marketing analytics tools. Provide actionable insights and optimize campaigns to improve ROI.
- Collaboration with Sales: Work closely with the sales team to ensure alignment on target audiences, messaging, and follow-up processes. Facilitate effective handoff and tracking of leads.
- Budget Management: Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize impact and efficiency.
- Agility and speed - Rippling speed is next level! You’ll be expected to work quickly, product quality content fast, communicate effectively and iterate/pivot as necessary. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines.
- Deep understanding of the IT buyer persona. You know what makes them tick and can share examples.
- 5+ years of experience and a proven track record of driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment.
- Extensive marketing channel expertise spanning paid ads, direct mail, webinars, field events, etc. and how to package these into campaigns to drive leads and sales opportunities.
- End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them.
- Clear and effective communication. You know how to modulate your communications, whether talking to an IC on your team or an executive.
- Collaborate cross-functionally across all marketing functions. You’ll work on a daily basis with other members of the IT pod including content strategy/writing, field events, performance/growth, community and sales - as well as across all of marketing including brand, creative, MOPs, communications, biz ops, etc.
- Strong analytical skills to uncover insights that you incorporate into your roadmap.
This job is no longer accepting applications
See open jobs at Rippling.See open jobs similar to "Senior Demand Generation Manager, IT" Ellis H-1B.