About Ramp

Ramp is a financial operations platform designed to save businesses time and money. Combining corporate cards with expense management, bill payments, vendor management, accounting automation, and more, Ramp's all-in-one solution frees finance teams to do the best work of their lives. More than 25,000 companies, from family-owned farms to e-commerce giants to space startups, have saved $1B and 10M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over 35 billion dollars in purchases each year.

Ramp's investors include Sequoia, Founders Fund, Thrive Capital, Khosla Ventures, Greylock, Stripe, Goldman Sachs, Coatue, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.

Ramp has been named to Fast Company's Most Innovative Companies list and LinkedIn's Top U.S. Startups for over 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine's 100 Most Influential Companies.

About the Role

Ramp is looking for a Senior Product Marketing Manager to lead go-to-market efforts for our App Center, app integrations, and our accounting automation software. You’ll be responsible for developing differentiated messaging, audience insights, segmentation, enablement and campaigns to help prospects choose Ramp and empower customers to connect Ramp seamlessly with the tools they need. You’ll partner closely with Product, Engineering, Sales, Growth Marketing, and Partner Marketing.

The ideal candidate is customer-obsessed, market-intelligent and competitor-aware. They have a deep understanding of customer pain points, and needs and can translate that into compelling messaging and campaigns. They are comfortable in technical conversations and are familiar with ERPs and/or platform ecosystems. This role is highly cross-functional and visible, making it ideal for someone who thrives in dynamic environments, is strategic yet hands-on, and is driven by achieving meaningful results. We're looking for a goal-oriented individual eager to make a substantial impact.

What You'll Do

• Craft compelling product narratives, differentiated positioning, and resonant canonical messaging

• Weave together market dynamics, customer needs, and products to create compelling hooks

• Be a technical expert on our integrations to help create resonant messaging and support the rollout and enablement of new and existing integrations

• Act as the voice of the customer; generate customer and market insights to inform Product’s roadmap for refining Ramp’s accounting automation and integration strategy

• Build and maintain close, trusted relationships with cross-functional stakeholders, including those in Product, Sales, Account Management, Partner Marketing, Growth, and more

• Enable our go-to-market teams by identifying and delivering assets, programs, and campaigns to assist them in prospective customer conversations

• Design and execute campaigns across a variety of channels to show prospective customers the value of Ramp and drive customer adoption of high-value integrations. Measure and report on the business impact of these campaigns.

What You'll Need

• Minimum of 5 years of professional experience, including at least 1 year in product marketing

• Familiarity and experience with ERPs and/or accounting platforms (i.e. Netsuite, Sage, Xero, etc) – this includes a basic technical familiarity, understanding of their business, and deep understanding of their value props

• Experience with app ecosystems and creating joint value propositions with partners

• Experience crafting compelling product positioning and messaging to technical and financial professionals including CFOs, Controllers, and Procurement leaders

• Experience working with data teams to measure and track performance of campaigns and GTM activities

• Excellent written and verbal communication skills; ability to take complex, technical concepts and distill them into digestible, relatable, and easy-to understand writing

• Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas

• Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively

Nice-to-Haves

• Prior experience in fintech and/or high-growth startups

• Experience in solutions engineering, partner marketing, or sales

Benefits (for U.S.-based full-time employees)

• 100% medical, dental & vision insurance coverage for you

  • Partially covered for your dependents

  • One Medical annual membership

• 401k (including employer match on contributions made while employed by Ramp)

• Flexible PTO

• Fertility HRA (up to $5,000 per year)

• WFH stipend to support your home office needs

• Wellness stipend

• Parental Leave

• Relocation support for NY

• Pet insurance

Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.