We’re seeking an experienced Product Marketing Manager who has experience in the K12 Education industry. This role is pivotal in shaping how our PALS (Pearson Assessment for Learning Suite) products are perceived in the market and how they resonate with our target audience. You will lead the charge in crafting compelling narratives, executing go-to-market strategies, and ensuring that our offerings are clearly communicated and effectively positioned to drive growth. This position works very closely with our Campaign Marketing Managers and will report to the Senior Manager of Strategic Marketing, Growth and Development.

Location: MN, TX, IA,

Roles and Responsibilities

• Own the product marketing lifecycle : Lead the development and execution of comprehensive market strategies for existing and new products, including market research, competitive analysis, positioning, messaging, and launch campaigns.

• Sales and product team alignment: Collaborate closely with CMM’s, sales, and product teams to ensure consistent messaging and alignment across all touchpoints.

• Sales enablement: Create and manage sales enablement materials, including pitch decks, case studies, product demos, and training content.

• Product adoption: Champion product adoption and growth ensuring a consistent and impactful message resonates with target audiences.

• Persona-based messaging: Develop persona-based messaging, value propositions, and collateral that highlight the unique benefits of PALS across various markets.

• Product launches: Collaborate with CMM’s and product managers on product launches, including messaging, positioning, internal communications, and field/event marketing.

• GTM content creation: Collaborate with CMM’s, sales, product management, and content marketing to develop compelling product marketing content that supports our go-to-market (GTM) strategy.

• Content creation: Produce a variety of product focused content, including case studies, videos, playbooks, infographics, and blog posts.

Desired Qualifications/Experience

• 6+ years in EdTech marketing: Proven experience in B2B/B2C product marketing, ideally within K12 space.

• Self-starter: Deeply curious with an ability to prioritize, multi-task, and work proactively.

• Messaging and storytelling expertise: Strong ability to craft persona-based messaging that resonates with target audiences.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Assessment & Qualifications

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 18111