Data Business Analyst IV (PPALJP00011496)
PayPal
IT
United States
USD 62-82 / hour
Posted on Mar 29, 2025
Temporary work opportunities align well with people who are looking for career flexibility and less traditional ways of working, but at the same time are people driven to deliver amazing work in high-profile situations. Magnit Direct Source is a service offered by Magnit Global that provides top talent directly to industry leading clients who have a variety of flexible temporary assignments that unlock opportunities for exciting work. As a temporary contractor, you will be employed by our Direct Source partner, Magnit Global. Please note, this is a role with Magnit Global and you will not be a PayPal employee. This role is not eligible for any benefits under any benefit plan of PayPal, PayPal Affiliates, or their respective successors and assigns.
Location:
Remote, USA only
Position Overview
We are seeking a talented and detail-oriented Business Analyst with a focus on customer data enablement to join our team. The primary focus of this role is to enable, manage, and optimize customer data integration and activation within a Customer Data Platform (CDP). This role will collaborate closely with marketing, IT, and data teams to ensure seamless data-driven customer experiences across multiple marketing channels. While specific expertise in Adobe Experience Platform (AEP) is not required, familiarity with marketing CDPs is essential.
Key Responsibilities
Benefits: Medical, Dental, Vision, 401K
Location:
Remote, USA only
Position Overview
We are seeking a talented and detail-oriented Business Analyst with a focus on customer data enablement to join our team. The primary focus of this role is to enable, manage, and optimize customer data integration and activation within a Customer Data Platform (CDP). This role will collaborate closely with marketing, IT, and data teams to ensure seamless data-driven customer experiences across multiple marketing channels. While specific expertise in Adobe Experience Platform (AEP) is not required, familiarity with marketing CDPs is essential.
Key Responsibilities
- Customer Data Integration:
- Work with cross-functional teams to design and implement customer data workflows into a Marketing CDP.
- Lead data onboarding processes, ensuring accurate and efficient integration of customer data from sources like CRM systems, analytics platforms, and third-party tools into the CDP.
- Requirement Gathering:
- Collect and document detailed business requirements from stakeholders for customer data enablement projects.
- Data Mapping & Transformation:
- Analyze customer data sets to define data mapping and transformation logic required for integration into the CDP.
- Work closely with data engineers to ensure smooth data ingestion, transformation, and enrichment processes.
- Stakeholder Collaboration:
- Act as a liaison between marketing, IT, and analytics teams to align data strategies with business objectives and technical requirements.
- Provide regular updates to stakeholders on the progress of data enablement projects and ensure effective cross-team collaboration.
- Reporting & Insights:
- Create dashboards and reports to provide insights into customer data quality
- Quantify data quality issues using SQL and reporting tools within the CDP
- Data Governance & Quality Assurance:
- Conduct regular audits to ensure data quality, accuracy, and adherence to organizational standards.
- Testing & Validation:
- Collaborate with QA teams to define test cases and validate the integration and performance of customer data within the CDP.
- Documentation
- Create and maintain documentation of CDP data dictionary, data flows, and entity relationships
- Create and maintain documentation of data enablement workflows and process
- Bachelor's degree in Business, Marketing, Data Science, or a related field.
- 7+ years of experience as a Business Analyst, preferably with a focus on customer data, marketing technology, or data platforms.
- Familiarity with Customer Data Platforms (CDPs) and data integration processes.
- Experience with CRM systems, analytics tools, and digital marketing technologies (e.g., Salesforce, Google Analytics, Adobe Analytics).
- Proficiency in SQL and basic data analysis; experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Excellent communication skills with the ability to bridge the gap between technical and non-technical stakeholders.
- Strong problem-solving abilities and attention to detail.
- Experience with agile methodologies and project management is a plus.
- Familiarity with data privacy regulations (GDPR, CCPA) and best practices for managing customer data
Benefits: Medical, Dental, Vision, 401K