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Performance Marketing Specialist



Marketing & Communications
New York, NY, USA · United States
Posted on Sunday, May 26, 2024
At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.

Job Description Summary:
As a part of the Churn & Retention team, the Marketing Specialist will drive and execute impactful programming to re-engage lapsed PayPal users at scale by:

  • Delivering against program targets for Net New Active users and Churn Saves through always-on incentive programming and continued test & learn experimentation
  • Supporting and executing backlog (learning agenda) of Growth experiments to re-engage churned users with tailored, impactful programming
  • Engaging agile team inclusive of dedicated resources across Marketing Operations, Analytics & Creative to launch programming across both owned and paid channels
  • Working cross-functionally with Brand, Legal, Risk, Product, & other segment marketing teams to bring key initiatives to life

Job Description:
Primary Job Responsibilities
Planning & Strategy

  • Act as active stakeholder on ideation, strategy and creation of the Churn experimentation roadmap
  • Collaborate with cross-functional partners to execute new marketing initiatives designed to meet KPI goals. Partners include: Local/International Marketing, Marketing Operations, Product, Web, Legal, Analytics, etc
  • Help drive Backlog prioritization working with growth analytics to size / model highest potential ideas
  • Ensure optimal customer experience, elevated creative and compelling messaging / value promise

Testing & Execution

  • Write the Experiment brief and testing plan ensuring reliable tracking / instrumentation across funnel
  • Develop optimal experiment vetting idea and against end-to-end customer experience
  • Coordinates end-to-end implementation inclusive of legal and other reviews, and ensure thorough A/B testing agenda is built into each experiment
  • Actively monitor and seek learning immediately post launch to improve results in-flight
  • Work with agency partners to design high-performing creative marketing assets (predominately owned channels—emails, onsite banners, landing pages, app notifications, triggers)

Learnings & Analytics

  • Quantify business impact of marketing campaigns and share results with stakeholders on a regular cadence
  • Ensure that comprehensive analytics tracking, testing, and continuous improvement are incorporated throughout every project
  • Manage and report on ongoing budget spend for agency costs and incentive payouts
  • Drive rigorous learning and insights post launch. Audit every aspect of the experiment – funnel, audience, messaging, etc. Seek to innovate and scale what has been proven as fast as possible to achieve maximum impact

Growth / Agile Discipline

  • Embody agile ways of working from planning through execution and learnings – ceremonies and artifacts
  • Work closely with agile squad members to execute global marketing projects/campaigns

Experience And Skills (the What)
  • 2+ years of experience as data-driven performance marketer operating across direct response paid and owned channels at scale
  • Entrepreneurial & Results Focused: bring a ‘hustler’ style mentality and be highly results oriented
  • Demonstrated success with improving the performance of owned marketing channels
  • Experience leveraging marketing analytics tracking (Google Analytics, Tableau)
  • Inquisitive marketer and thinker with high-level of curiosity and drive to test new ideas and future sources of growth
  • Experience with A/B testing and supporting measurement and attribution techniques

Qualities And Behaviours (the How)
  • Appreciates the qualitative and quantitative aspects of Performance Marketing
  • Collaborative
  • Has worked in dynamic and cross functional environment
  • Innate curiosity and thirst to learn
  • Entrepreneurial and creative spirit

The type of marketer that flourishes at PayPal

  • Middle-brained Marketer who can flex across the funnel while driving connectivity of marketing with the business
  • Results Focus is a business builder who ties all work back to overall commercial impact
  • Strong Collaborator who partners with stakeholders for win-win
  • Change Agent we are rapidly evolving as a business and need someone who can be at the helm to lead change
  • Thought Leader uncovers consumer insights to create new marketing opportunities
  • Nurturer of Talent to bring out the best in individuals and teams
  • Deals with Ambiguity to take the unknown into action
  • Challenges the Status Quo and believes things can always be improved
  • A believer in the “Greater Good” one who always puts others’ needs above their own
  • Lives and believes in the company values

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is $43400 to $111980

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

Who We Are:

To learn more about our culture and community visit https://about.pypl.com/who-we-are/default.aspx

PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

As part of PayPal’s commitment to employees’ health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.

Notice to Applicants and Employees who reside within New York city. Click https://careers.pypl.com/Contact-Us/default.aspx

to view the notice.

REQ ID R0111313