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Senior Manager, Search & Affiliates



San Jose, CA, USA
Posted on Saturday, April 27, 2024
At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.

Job Description Summary:
At PayPal, we have built a Paid Media Center of Excellence to provide central oversight and governance over paid media channels. We are actively seeking a search and affiliates expert to lead our COE to centralize these channels and oversee our agency team. This individual needs to be solution-oriented and self-motivated to transform these media channels. This role will ensure best practices are in place and PayPal paid media principles are disciplined across all campaigns. This person will also be responsible for thought leadership as it pertains to industry changes in the search and affiliates landscape, actively identifying solutions to evolve with them. The COE lead will be responsible for driving publisher partnerships with core search and affiliates partners. This person will be responsible for demonstrating transformation for the channels from a segment-led approach to a centrally governed channel. This individual will be accountable for driving connectivity back to the segment teams to ensure the search and affiliates programs ladder back to business priorities. This person will also drive synergy with SEO and ASO teams to drive holistic search strategy. This person will also be responsible for driving collaboration with cross-functional partners across Analytics, Martech, and Marketing Ops to enable solutions to strengthen these media channels. This individual must have a proven track record of success and will be responsible for taking ownership of this channel.

Job Description:
Job Responsibilities
  • Oversees paid search, app search, and affiliate channel strategy and best practices
  • Directly manages agency partner executing paid, app search, and affiliate media
  • Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance
  • Drives connectivity with Media Segment Leads who manage holistic media budget and briefs
  • Drives centralization and transformation roadmap for the paid search and affiliate channels
  • Guides publisher partner relationships with core channels partners (i.e. Google, Microsoft, Apple, Partnerize)
  • Drives capabilities playbook and topline roadmap for the search affiliate channels
  • Drives testing and experimentation agenda with analytics
  • Partners with SEO/ASO teams on driving holistic search strategies
  • Provides cadenced updates to the full marketing org and leadership teams on search and affiliates program health and industry changes
  • Implements practices to streamline workflows, drive efficiency, and foster growth for channels
  • Partners with Analytics to build quarterly experimentation roadmaps for incrementality, optimization, and creative testing
  • Partners with Martech and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals

Required Skills
  • A minimum of 10+ years of experience in digital marketing, with a specific focus on paid search and affiliates marketing.
  • In-depth knowledge of the paid search and affiliates landscape
  • Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions
  • Proven ability to develop and implement effective paid search strategies aligned with core business objectives.
  • Experience in managing an agency team, including planning, prioritization, and guidance
  • Track record of working with external vendors and internal partners, e.g. media and creative agencies.
  • 3+ years experience in working cross-functionally with analytics/martech teams
  • Comfortable with communicating and pitching growth opportunities to segment and leadership teams
  • Excellent verbal, written, presentation, and interpersonal communications skills
  • Self-starter that can drive initiatives but knows when/how to escalate risks/blockers when necessary
  • Thrives in a fast-paced environment
  • High proficiency in Excel/Google Sheets, PowerPoint, and Google Analytics
  • Excellence in stakeholder management, and the ability to juggle projects and business priorities across a variety of segments.
  • Understanding of the financial services, financial tech, and payments industry / ecosystem a plus.
  • Bachelor’s Degree required.

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is $99300 to $216040

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

Who We Are:

To learn more about our culture and community visit https://about.pypl.com/who-we-are/default.aspx

PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

As part of PayPal’s commitment to employees’ health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.

REQ ID R0108791