Sr. Product Marketing Manager, Complex Care
Lyra Health
Marketing & Communications, Product
United States
Posted on Nov 14, 2024
About Lyra Health
Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 17 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.
About the Role
The Senior Product Marketing Manager for Complex Care will play a critical role in shaping the future of our mental health programs that address the needs of members with complex mental health conditions. This role will require deep collaboration with clinical, product, and cross-functional teams to develop innovative solutions and bring them to market. You will own the go-to-market strategy for Complex Care, focusing on solution differentiation, growth, and driving market demand.
Responsibilities:
- Product Development & Collaboration: Partner with clinical, product, and other internal teams to design and enhance programs addressing complex member needs, ensuring alignment with Lyra’s mission of delivering innovative mental health care.
- Market Insights & Voice of the Customer: Lead market research efforts to understand member and customer needs, competitive landscape, and emerging trends. Use insights to influence product roadmaps and inform product positioning.
- Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for Complex Care, ensuring successful product launches, field enablement, and product adoption.
- Positioning & Messaging: Create compelling messaging that differentiates Lyra’s Complex Care category and product suite, emphasizing its unique value proposition for members, benefits leaders, and partners.
- Growth Strategy: Build strategies to drive growth for Complex Care category and products, including upsell opportunities, expansion strategies, and lead generation.
- Launch Execution: Lead launch plans for new programs and products within Complex Care, coordinating with marketing, clinical, product, and enablement teams to deliver high-quality assets, webinars, release notes, and sales collateral.
- Performance Tracking: Define and track key performance metrics such as win rates, ACV influence, product/program utilization, and member satisfaction to measure success and identify areas for improvement.
- Thought Leadership & Storytelling: Collaborate with internal and external stakeholders to produce thought leadership content and elevate Lyra’s leadership in mental health care for complex conditions.
Qualifications:
- Proven experience of 8+ years in product marketing, preferably in health care, technology, or mental health solutions.
- Strong understanding of go-to-market strategies, product positioning, and messaging.
- Ability to work cross-functionally with clinical and product teams to translate complex needs into market-ready solutions.
- Excellent storytelling and communication skills with a strategic mindset focused on long-term growth.
- Demonstrated experience driving successful product launches and growing product lines through data-driven strategies.
"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.
By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact globaldpo@lyrahealth.com. For more information about how we use and retain your information, please see our Workforce Privacy Notice."