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Senior Manager Consumer Communications



Marketing & Communications
San Francisco, CA, USA
Posted on Thursday, May 9, 2024

At Lyft, our mission is to improve people’s lives with the world’s best transportation. We have a bold vision and a clear plan to get there. We’re already making progress. It is a compelling story and we’re looking for experienced and creative communications professionals to help tell it.

Lyft is looking for a senior manager to play a key role in driving forward our compelling product narrative across initiatives, with a particular focus on our riders. This means driving the process for building and launching product announcements that encompass multi-channel, earned media programs including narrative development, product demos, event planning, and influencer engagement. The successful candidate will be a resourceful self-starter, who is adept at quickly shifting gears in an extremely fast-paced environment. You will collaborate with the Marketing, Product, Partnerships, Public Policy, and Legal teams across a range of topics. In this role you’ll also work alongside a team of communications professionals across our Corporate, Consumer, Brand Journalism and Social teams.

This is an opportunity to join a fun team and have a profound impact on an organization going through exciting, transformational times. The role reports to the Head of Brand and Consumer Product Communications and will be based out of Lyft's San Francisco or New York office.


  • Strategic Communication Planning: Help build compelling product narratives that support Lyft’s broader vision.
  • Contribute to compelling consumer and technology narratives that support the company’s broader narrative and vision.
  • Build strategic and creative communications plans that strengthen Lyft’s image and reputation with consumers.
  • Partner with business leaders across the company - especially marketing - to build compelling and strategic communications strategies, campaigns and plans in support of the company overall, the business units, and specific products and services.
  • Media & Public Relations: Work directly with top tier media to help them be successful and ensure they understand Lyft’s vision and progress. Drive the development and execution of public relations campaigns to promote brand awareness and manage the company's public image, ensuring consistency with the company's messaging and positioning.
  • Design and build integrated communications capability including across new and emerging platforms.
  • Work in partnership with functions across the company - including product, engineering, legal, insurance, and customer experience - to ensure product-related stories are reported accurately.


  • 7+ years of communications experience.
  • Strong experience building constructive relationships with top tier reporters, editors and influencers. Has great media relationships / experiences and isn’t afraid to pick up the phone to create new ones.
  • Proven experience as a trusted communications advisor to business partners and leaders. Has interfaced, influenced and partnered with executives.
  • Not afraid to take big swings and go for whales!
  • Experience shaping and developing narratives that align with the company mission and resonate with audiences.
  • Thrives in complex situations and fast-paced environments. Dives deep and asks questions.
  • Excellent written and verbal communications skills.
  • Self-starter, independently motivated, leads oneself and influences others. Has experience managing a team in dynamic industries.


  • Great medical, dental, and vision insurance options
  • Mental health benefits
  • Family building benefits
  • In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
  • 401(k) plan to help save for your future
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Pre-tax commuter benefits
  • Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco area is $128,000 - $160,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.