Senior Product Marketing Manager, SMS
Iterable
Iterable is the top-rated AI-powered customer engagement platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle at the right time. Iterable’s data engine, ease of use, and flexible and open architecture makes it the best platform to close the data activation gap by bringing together customer data, ability to design the experiences, deliver them and optimize them. All in one platform. We’ve surpassed $200M in ARR and have raised more than $230M from top-tier investors like Index Ventures, Viking, and CRV. Nearly 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users.
Iterable helps brands unlock growth in the digital era by enabling joyful customer experiences with individualized communications based real-time behavioral data, harmonized cross-channel communications based on customer lifecycle, and dynamic always-on journeys that adapt to customer signals. Our powerful customer communication platform helps marketers manage end-to-end customer engagement programs with enterprise-grade security, compliance and controls for their customers.
Iterable’s momentum grows daily and there has never been a more exciting time to join the team! We’ve been recognized as one of the Best Places to Work - SF for the past five years, recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and we were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.
We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Australia and New Zealand. Iterable’s reach extends worldwide, and we have remote employees across the globe. As we scale, we continue to live by our core four, founding values - Trust, Growth Mindset, Balance, and Humility. To understand the Iterable story, and learn more about our mission, explore our Culture and About Us page.
How you will make a difference:
You will drive strategic product launches, adoption, retention and lifecycle initiatives for Iterable’s SMS channel with the goal of accelerating market traction of this core channel among our customers and prospects.
The role requires a seasoned product marketing leader who can serve as a SME for SMS and be the driver across cross-functional teams (Sales, Customer Success, Product, Enablement) responsible for identifying opportunities & blockers for adoption, closing gaps, leading storytelling & narrative , driving accountability & executive reporting among other things. The ideal candidate will have a strong track record in driving SMS channel adoption , excellent leadership skills and a deep understanding of the Martech landscape.
Responsibilities include:
- Spearhead GTM launches for all products & features within the SMS portfolio.
- Drive adoption of SMS channel usage and new features within our customer base
- Influence upstream product roadmap decision making in partnership with PM
- In partnership with the Sales team, orchestrate the cross-functional GTM motion to drive SMS revenue, best practices, accountability & reporting
- Acting as SME, own SMS internal knowledge goals and proactively work with Enablement team to generate content and drive adoption
- Serve as product liaison (learnings from front line) gathering customer/market needs and gaps hindering growth or adoption goals and being the knowledge conduit between GTM teams
- Drive strategic storytelling to set Iterable’s SMS offering apart in the marketplace & content that delivers best practices for SMS and/or cross-channel strategies (ie customer stories, sales collateral, demos, whitepapers).
- Work cross-functionally with Product, Marketing, Sales, and Customer success teams to ensure alignment and success of SMS related initiatives.
Qualifications:
- Minimum of 5-8 years of experience & understanding of SMS as a marketing channel. Understanding of compliance for SMS.
- Strong product marketing portfolio driving product launch, adoption & lifecycle initiatives with senior cross-functional stakeholders
- Strong executive presence, GSD muscle, comfort with ambiguity & a solution orientation mindset
- Deep understanding of the MarTech industry, market dynamics, and competitive landscape
- Ability to think strategically and execute methodically.
- Aptitude for technical language and a quantitative, analytical mindset.
Perks & Benefits:
- Paid parental leave
- Competitive salaries, meaningful equity, & 401(k) plan
- Medical, dental, vision, & life insurance
- Balance Days (additional paid holidays)
- Fertility & Adoption Assistance
- Paid Sabbatical
- Flexible PTO
- Monthly Employee Wellness allowance
- Monthly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
The US base salary range for this position at the start of employment is $130,000 - $195,500. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.
Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.
Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.