Group Manager Marketing, Generative AI Enablement
Intuit
Group Manager Marketing, Generative AI Enablement
Location(s): Mountain View, CaliforniaCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
As part of Intuit's Commercial organization, our team is dedicated to the craft development and capabilities of all marketers and communicators across Intuit. We empower our team members to delight customers, drive exceptional business results, and advance their careers. We are at the forefront of innovation, continuously pushing the boundaries to enhance marketing effectiveness and velocity.
As the Group Marketing Manager, GenAI Enablement, you will be at the forefront of Intuit’s go to market (GTM) transformation, spearheading the integration of GenAI capabilities to revolutionize our marketing & communications (M&C) workflows. Managing a small team, you will collaborate closely with Intuit’s marketers, communicators, tech team and various internal and external partners to drive adoption of GenAI among marketers & communicators. Your leadership will be instrumental in driving innovation, enhancing marketing efficiency, and delivering exceptional value to our customers. This role is central to our team’s vision of empowering every marketer and communicator with AI as a superpower.
Qualifications
- AI/GenAI Proficiency: Strong proficiency in AI tools and technologies, with a proactive approach to learning and integrating GenAI advancements. Demonstrated passion and understanding of AI/GenAI integration in GTM workflows.
- Industry Experience: Minimum of 8-10 years in marketing, AI technologies, and team leadership, preferably within highly matrixed tech organizations or SaaS companies.
- Marketing Expertise: Deep understanding of digital and traditional marketing strategies, with experience in executing comprehensive marketing plans and multi-channel campaigns.
- Leadership: Proven track record of managing and leading diverse teams, with success in mentoring and developing team members.
- Strategic Execution: Demonstrates customer obsession, strategic thinking, and the ability to adapt swiftly to business demands, driving impactful results. Demonstrates experience driving 0 to 1 efforts.
- Change Management and Communication: Ability to lead successful change management initiatives, developing and implementing communication plans and training programs. Excellent communication skills to articulate complex concepts to executives and key stakeholders.
- Analytical Skills: Highly analytical mindset with strong problem-solving skills, capable of using data to drive strategic marketing decisions.
Responsibilities
- Strategic Roadmap Influence: Partner with the GTM Tech team, GTM subject matter experts, and senior leadership to define and influence the GenAI roadmap for integrating GenAI in internal M&C workflows. Prioritize use cases that align with strategic business goals, deliver measurable customer value, and drive significant organizational impact.
- Learning Experience Development: Lead the creation and implementation of comprehensive learning experiences, including workshops, training modules, and hands-on sessions. Measure success through team adoption rates, user feedback, and business performance improvements, ensuring sustained active use of GenAI capabilities.
- Change Management Leadership: Develop and execute a robust change management strategy to embed GenAI capabilities into M&C workflows. This includes stakeholder engagement, communication plans, and continuous support to ensure sustainable impact and smooth transitions in workflows.
- Experimentation and Insight Gathering: Define hypotheses, design experiments, and conduct tests in collaboration with analytics and product teams. Gather actionable insights to prioritize high-value initiatives and ensure alignment with overall business objectives.
- External Collaboration and Partnership: Partner with external GenAI tool vendors, external subject matter experts, and learning experience providers. Bring cutting-edge perspectives and innovations into the organization and develop tailored learning materials to drive effective adoption of GenAI capabilities.
- Performance and Adoption Metrics: Drive 100% adoption of GenAI tools among M&C employees by setting clear usage targets, monitoring adoption rates, and providing ongoing support. Integrate GenAI into prioritized workflows to enhance efficiency and effectiveness, regularly reporting on progress and outcomes.
- Cross-Functional Collaboration: Build strong partnerships with internal subject matter experts, advisory groups, and the legal team to ensure comprehensive integration and compliance with all regulations. Facilitate regular cross-functional meetings to align on goals and track progress.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $201,000 - 271,500, Southern California $191,000 - 258,000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
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