Job details

Country

USA

State / Region / Province

Texas

Work Location

Richardson, TX

Domain

Business Enabling Functions

Interest Group

Infosys Limited

Skills

Domain|Digital Marketing & Portals|Digital Marketing & Portals - Search Optimization

Company

ITL USA

Requisition ID

129947BR

Job description

Infosys is looking for an Associate Marketing Manager to join our team who will act as a content and a digital marketing champion. You will develop and execute multi-channel marketing campaigns to drive demand generation and brand awareness among strategic clients and prospects.

You will be responsible for creating campaigns and digital marketing strategies, managing digital web presence, social media platforms, and all digital properties for Infosys to improve perception/relationship with key stakeholders (clients, prospects, analysts, etc.).

Qualification
Basic

• Bachelor’s degree or foreign equivalent required from an accredited institution. Will also consider three years of progressive experience in the specialty in lieu of every year of education.
• At least 5 years of relevant work experience with Bachelor’s degree or 3 years of relevant work experience for MBA graduates.
• Location for this position is across the US. This position may require travel up to 15%
• Candidates authorized to work for any employer in the United States without employer-based visa sponsorship are welcome to apply. Infosys is unable to provide immigration sponsorship for this role at this time

Role Requirements:

• Partner with field marketing to design and execute multi-channel campaigns, expanding brand awareness and lead generation for Infosys Cobalt and cloud offerings.
• Collaborate cross-functionally within the Infosys Cloud Services Unit to develop and implement comprehensive go-to-market strategies for Infosys Cobalt offerings.
• Enhance brand awareness and drive demand generation by leveraging marketing channels and agencies to build strong relationships with hyperscaler partners for Infosys Cobalt.
• Conduct audience analysis and segmentation to develop and execute targeted marketing campaigns, maximizing reach and engagement.
• Coordinate with internal and external design and production teams to create market-ready collateral, sales enablement tools, client testimonials, and case studies.
• Conduct market and competitive analysis, providing insights to sales teams through timely and regular market research initiatives.
• Utilize digital marketing skills, including SEO/SEM/SMM, content syndication, and programmatic campaigns, to execute annual marketing plans effectively.
• Understand Martech tools to track campaign metrics and optimize performance across various digital channels.
• Manage marketing budgets, operational processes, and CRM systems, ensuring compliance and fostering collaboration between sales and marketing.
• Use market intelligence, trend analysis, and competitive research to inform strategic decisions and align marketing efforts with sales goals.

Knowledge / Skills Required:

• Interest and experience in the CP, Retail and Logistics industries. Prior experience in B2B Marketing is preferred.
• Knowledge of digital marketing tools and techniques
• Good communication and writing skills (both written and verbal)
• Curious about metrics, execution processes, macro trends
• Ambitious and self-starter
• Team player and also take ownership of your tracks

The job entails sitting as well as working at a computer for extended periods of time. Should be able to communicate by telephone, email, or face to face. Travel may be required as per the job requirements

About Us
Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Infosys provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.