Research and Insights Manager, Consumer Apps Marketing

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of research and insights experience that involves designing, scoping, executing, and delivering research and analysis projects.
• Experience translating business problems into research questions, and translating research findings into marketing recommendations.
• Experience managing qualitative, quantitative and measurement agencies.
• Experience working cross-functionally with various stakeholders and teams.

Preferred qualifications:

• Experience working with both Marketing and Product stakeholders.
• Excellent project management skills and a keen attention to detail.
• Comfortable working on a dynamic and ambiguous category.

About the job

As a Marketing Insights Manager at Google, you develop and implement research studies that provide foundational learning to inform business/product strategy, product development, as well as insights/measurement to inform and measure GTM (go-to-market) strategy and campaigns. You understand consumers, and have the ability to link insights to strategy and translate complex ideas into simple and intuitive communications. You are also a thought leader who is curious and passionate about data. You know how to get the best out of vendors/agencies and you manage workload by balancing future logistical and strategic needs.

In order to build excellent products and tell great stories, we must first profoundly understand our audiences - what motivates them, why they think and behave the way they do, etc. The Consumer Apps Marketing Research and Insights team is at the heart of developing this understanding.

As a Research and Insights Manager, you’ll be embedded with the Gemini Marketing team and establish a deep understanding of their audience and category landscape to inform marketing strategy. You'll also work closely with others to streamline research requests, synthesize common themes, and identify and address organizational blind spots.

You will primarily partner with Gemini Marketing and cross-functional Googlers (including S&O, UX Researchers, PMs) to identify business challenges that can benefit from deeper user understanding. You'll design and execute a market research plan, partner with external vendors and summarize new and existing knowledge to inform marketing and cross-product strategy decisions, manage stakeholder relationships, stay informed on Marketing priorities, and scope syntheses/studies to support stakeholder discussions.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $130,000-$194,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Design proactive research roadmaps that align to business objectives. Work with several cross-product, cross-functional partners to align resourcing behind the most impactful studies, minimizing duplication and maximizing scale.
  
• Lead the research process from start to finish, including: designing an effective brief, managing Requests for Proposals (RFPs), onboarding research agencies, choosing a methodology, executing the study, and deploying insights and recommendations via compelling narratives in a variety of formats (decks, sites, emails, presentations, etc.).
  
• Develop insights from qualitative observations and quantitative data, using a variety of internal and external sources and contribute thoughtful findings that can only be surfaced through an integrated data perspective.
  
• Share research findings and insights via presentations in forums large and small, with everyone from junior to senior executive staff.