Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.

Welcome to a GM Envolve, General Motors’ brand that serves all Business to Business (B2B) and Business to Government (B2G) customers and their complete vehicle and solutions needs. The GM Envolve Marketing Manager develops the overall marketing strategy as it relates to GM’s business solutions supporting business and government customers. They bring together existing and new growth opportunities to drive message alignment for these impactful and meaningful products and services. The ability to create and consolidate GM's positioning along these growth opportunities is essential, while bridging current and future solutions for B2B and B2G customers.

Responsibilities:

• Develop the GM Envolve Marketing strategy.

• Develop the marketing strategy for OnStar Business Solutions and all fleet customer connected experiences.

• Be the "brand steward" for GM Envolve, driving the creative and messaging direction and governance of lines of business.

• Establish cohesive go-to-market plan within GM across all lines of business serving B2B and B2G customers.

• Develop creative scopes for agency partners for GM Envolve

• Be the lead marketing manager for BrightDrop.

• Lead all GM Envolve experiential marketing.

• Partner with cross functional teams including Global Innovation, GM Energy, GM Financial and CCA teams on new B2B and B2G business initiatives from concept, through incubation period and integration to the core business.

• Drive collaboration with all CRM, experiential, media, and social messaging amongst business offerings.

• Collaborate to create the strategic direction for identifying and developing customer sales content and presentations, including sales enablement tools available to them.

• Oversee competitive benchmarking, industry studies and customer research efforts.

• Integration with product and solutions teams to ensure key vehicle and solution messaging and claims are identified and materials are supportive as content is developed.

• Oversight of agency contracts, resource scoping and prioritization of projects

• Ensure annual budget needs are represented across responsibilities while balancing expenses throughout the year to ensure spends are within budget.

Additional Job Description

Critical Skills and Abilities

• Strong leadership and team collaboration skills are a must to ensure cross functional teams, direct reports, numerous agencies and vendors, and internal partners work together within advertising, events/experiential, CRM, digital and social media.

• Proven track record across campaign development, customer targeting and personalization, executing large customer shows and CRM platform implementations will assure success for the selected candidate.

Required Qualifications

• Bachelor’s degree in business, Marketing or related areas required.

• 10 years of experience managing retail or B2B marketing activities.

• 5-7 years of experience managing a team of direct reports.

• Strong leadership skills and demonstrated experience building highly effective teams.

• Exceptional communication and leadership presentation skills

• Ability to leverage data to make marketing decisions.

• Ability to work in a fast-paced environment.

• Strong strategic and critical thinking skills

Preferred Qualifications

• Understanding or experience in Microsoft Dynamics or Salesforce

• Experience developing and/or managing customer facing websites.

• Relationship building/cross functional working ability and experience.

• Knowledge of online audience targeting and media buying

• Product launch experience

• Strong understanding of campaign strategy and creative development

• Familiar or experience in running customer research / focus groups.

• Understanding of GM customer and sales databases

• Knowledge of data collection and reporting

• Knowledgeable in the latest sales enablement trends

• Business Development experience

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​