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Assistant Manager, Marketing Operations (Martech & Content Production)

General Motors

General Motors

Marketing & Communications, Operations
Warren, MI, USA
Posted on Saturday, June 29, 2024

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.

We are seeking an enthusiastic and detail-oriented Assistant Manager for Marketing Operations to join our team. In this role, you will play a pivotal role in standing up and managing a new content production platform, collaborating and working closely with our Martech team and external agency. Your primary focus will be to ensure the seamless integration of this platform into our marketing organization working across our Brand, Performance Driven Marketing, Media and agency teams. The Assistant Manager, Marketing Operations will also help lead the optimization of workflows, and support the creation of high-quality content/assets that drives engagement and business growth.


  • Serve as the primary point of contact between the Martech team and external agency
  • Manage the integration of the new platform with existing marketing tools and systems. Help configure and maintain the platform, ensuring smooth operation and adoption
  • Partner with agency Project Management/Account teams, to oversee the definition of deliverables and project schedules
  • Work with brands and agencies to facilitate efficient content production workflows – developing and documenting workflows for content creation, approval, and distribution
  • Assist in training the marketing team members on using the new platform effectively
  • Track and report on key performance metrics related to content production and platform usage
  • Collaborate with agency and Martech team to monitor content production processes and recommend improvements based on data and insights
  • Foster a collaborative environment to ensure alignment and successful project outcomes
  • Conduct regular meetings and updates to keep all stakeholders informed of progress and developments
  • Identify critical timeline issues and implications (internally or externally driven) with viable solutions to address challenges with stakeholders.
  • Implements and adheres to GM process and enforce it within the team and agency partners

Additional Job Description


  • Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field.
  • 5 years plus years of experience in marketing, with a focus on digital marketing and content production
  • Experience working with martech tools and platforms, such as content management systems and marketing automation tools
  • Strong project management skills with the ability to collaborate effectively with cross-functional teams, specifically martech, media, brands and agency partners
  • Understanding of media trafficking, measurement, and operations, including familiarity with tracking/reporting tools
  • Excellent communication and interpersonal skills
  • Analytical mindset with the ability to interpret data and provide actionable insights

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.


About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​