Job Description Summary

At GE HealthCare, our medical devices, our software, our solutions, our services, and our people make a genuine difference to medical professionals and patients all over the world. That is because we never lose sight of what healthcare really needs—the human touch.

As a Marketing Manager, you will be responsible for developing, executing and sustaining the GE HealthCare strategic marketing initiatives across the business segments within Eastern Europe: this involves identifying, evaluating, and prioritizing growth opportunities for the Eastern European countries across the segments, building the long-term strategy and leading the activation of the strategy through the establishment of growth programs and initiatives that will be driven in partnership with the Commercial & Segment teams.

In this role, you will drive alignment around market trends & share performance, competitive insights and opportunities for investment. You will closely cooperate Local Customer Team, General Managers and have leadership for all marketing team members within Eastern Europe with a mix of direct & indirect reporting lines.

Job Description

Responsibilities

• Identifying mid-term (1-3 years) market, clinical, customer and competitive trends, within Eastern Europe that will influence the commercial strategy for GE HealthCare and provide guidance & prioritization on how to define & drive the strategy for accelerated business growth, go-to-market strategy enhancement, business model innovation and new solution development and introduction.

• Establishing and driving growth & marketing programs (incl. Omnichannel programs) across Eastern Europe to activate and operationalize the strategy, in partnership with commercial teams (key metrics will be share, leads, opportunities, orders, market visibility, win-rate).

• Driving high-quality marketing plans including programs (digital, events and more) for the region with the goal to grow funnel through qualified leads; a key element is also to investigate, understand and operationalize the HC Funding opportunities in this Region.

• Maintaining deep understanding of breadth of offerings / services that can be used to support different customer segments.

• Collecting customer insights to build commercial marketing strategy.

• Advising on the commercial prioritization of product and service portfolio within Eastern Europe.

• Collaborating with segments on identifying portfolio priorities for Eastern Europe by continually evaluating the product portfolio versus customer needs and competitive actions.

• Identifying out-of-the-box, innovative/lean solutions and services that could help drive competitive advantage in the Eastern European market (e.g., developing business case for pursuing new business models, investment cases).

• Owning KOL and thought leadership objectives and programs for Eastern Europe.

• Partnering with regional modalities, zones, institutional leadership, & commercial teams to support execution of key initiatives.

• Developing and leading the marketing team to a high performing team with the objective of making them an integral part of the customer activation channel continuum and strategic business partnership.

Requirements

• Proven experience in the Eastern European Medical Devices industry

• Significant experience in field marketing or product marketing and Omnichannel Marketing planning & activation.

• Proven leadership skills to lead teams and shape/lead growth vision and a marketing strategy.

• Bachelor’s Degree in Marketing, Business Administration or a related field.

• Ability to analyze & assess macro trends and broader implications to healthcare and translate that to marketing programs.

• Demonstrated ability to plan, lead, market, and execute programs incl. documentation.

• Proven operational mindset and ability to translate strategy into action, with strong sense of urgency to drive outcomes with speed and efficiency.

• Experience in a leadership role with direct reports with demonstrated team orientation & ability to motivate and work well with diverse, cross- functional teams in matrixed settings.

• Excellent oral and written communications English skills. Knowledge of other European languages will be an asset.

#LI-Hybrid
#LI-MK3

Additional Job Description

Additional Information

Compensation Grade

SPB2

Relocation Assistance Provided: No