About Integrated Services
Launched in 2023, Ford Integrated Services will create and market new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services will allow Ford’s retail and commercial customers to customize their vehicle like never before, with software updates that make the experiences even better over time. Integrated Services is at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.

About the Role
Ford Integrated Services Marketing is seeking a Manager of Messaging Strategy & Insights to join our growing Integrated Services MarCom team. This role is crucial in developing and executing compelling messaging for individual products in Ford’s portfolio, and for cross-portfolio messaging.

In this role you’ll work closely with Product, Product Marketing and Business teams to develop a Consumer Insights-driven approach to messaging and go to market strategies translate complex product offerings into simple customer value propositions. You’ll be responsible for developing a framework for how and when we field research and establish a strategic architecture that helps to organize how products are launched in-market with customers. You’ll be the hub of the wheel for consumer insights, serving as the front door with Research & Data to standardize our research methodology, establish a learning agenda and identify actionable insights around customer journeys, purchase drivers and behaviors.