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Content Marketing Manager

Figma

Figma

Marketing & Communications
San Francisco, CA, USA · New York, NY, USA · United States
Posted on Saturday, June 1, 2024

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

We are looking for our first Content Marketing Manager to develop tailored narratives and content assets for Figma’s enterprise buyers. Reporting to our Director, B2B Growth Marketing, you will be responsible for supporting our product-led sales motion by crafting and prioritizing key narratives that translate into pipeline, engage our executive audience, and drive conversion across the funnel. As a founding member of this function, you will have the unique opportunity to build from 0 –> 1 and support some of our highest revenue generating channels at the business.

The right candidate for this role will have a passion for storytelling and the ability to marry product narratives with Figma’s brand voice and thought leadership perspectives. This candidate will be opinionated on how Content Marketing at Figma can engage our B2B audience and scale our Demand Generation programs. Additionally, the candidate should have an understanding of how to educate accounts on the value of higher product tiers and operate across multiple products SKUs.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

  • Develop the foundation for how we implement B2B content marketing at Figma
  • Create and drive the content narrative themes for quarterly integrated Demand Generation campaigns
  • Partner closely with our Field Marketing, Product Marketing, and Executive team to create presentation narratives and scripts across our event pillars
  • Onboard and manage writing contractors or agencies to produce long & short form assets that support our sales motions and generate efficient pipeline
  • Manage relationships with partners to co-create shared narratives that enable Figma to reach new audiences and markets
  • Develop a philosophy of measurement and reporting for content performance as a demand channel
  • Create deep alignment with our sellers and provide enablement of content campaigns & programs

We’d love to hear from you if you have:

  • 6+ years of experience supporting B2B and Sales functions in partnership with Demand Generation teams
  • A proven track record of developing clear and compelling narratives across diverse channels
  • Experience creating executive presentations (narratives/talk-tracks) for events & webinars
  • Experience being held to metric-based outcomes of a content channel

While it’s not required, it’s an added plus if you also have:

  • Experience with product-led growth funnels (driving bottoms-up end-user adoption and tops-down buyer engagement)
  • A background in Product Marketing, Customer Marketing, and/or Developer Marketing
  • Experience working in multi-product environments
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future. You may view our Pay Transparency Policy by clicking on the corresponding link.

Annual Base Salary Range (SF/NY Hub):
$122,000$260,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

  • Holding interviews in an accessible location
  • Enabling closed captioning on video conferencing
  • Ensuring all written communication be compatible with screen readers
  • Changing the mode or format of interviews

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma's Privacy Policy.