Job Description:

The Role

Are you passionate about the future of digital marketing and eager to make a significant impact in a dynamic industry? As the Senior Manager of Predictive Marketing at Fidelity Investments, you will be at the forefront of one of the most exciting and in-demand digital marketing strategies: data-driven predictive marketing. This role is perfect for someone who thrives on blending business insight with digital marketing expertise, all while guiding clients through personalized, multi-channel journeys informed by customer data, behavior, and AI insights.

In this high-energy role, you will collaborate with a cross-functional team of product marketers, segment marketers, digital marketers, and advanced analytics professionals. Your mission? To develop and implement innovative predictive marketing programs that deliver personalized content to financial advisors at critical points in their buying journey. As a key member of the Fidelity Institutional (FI) Digital Engagement marketing team, you will also work closely with the broader FI and Asset Management marketing and sales teams.

The Expertise and Skills You Bring

• Marketing Expertise: 5+ years in marketing, with a focus on digital and product marketing.
• Data-Driven Mindset: Strong analytical skills and experience with marketing automation and customer relationship management tools.
• Creative Problem Solver: Ability to translate data into compelling marketing strategies.
• Project Management: Excellent organizational skills to manage multiple projects simultaneously.
• Communication Skills: Strong writing and presentation skills to convey complex information clearly.
• Team Collaboration: Ability to work independently and collaboratively in a fast-paced environment.
• Interest in AI and Automation: Passion for leveraging AI and predictive analytics in marketing.

Ready to make a significant impact? Join us and lead the charge in predictive marketing innovation!

The Team

Join a team that is as curious and passionate about data-driven marketing as you are. The FI Digital Engagement team is looking for a data-savvy marketer with a strong background in digital marketing, product marketing, or digital sales. You will thrive in a fast-paced, cross-functional environment where your responsibilities will include analyzing data, identifying predictive marketing opportunities, and developing comprehensive marketing plans. You will work closely with marketing, sales, and advanced analytics counterparts to coordinate content, technology integration, messaging, and outcome measurement.

The base salary range for this position is $81,000-$137,000 per year.

Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.

Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Certifications: