EY US Business Performance – Marketing Consulting - Senior Manager

At EY, we’re committed to building a better working world. With a culture that promotes innovation and fosters continuous learning, we help clients navigate complex challenges and unlock new opportunities. As a global leader in consulting, tax, strategy, and assurance services, we empower businesses to transform and thrive in the face of change.

The opportunity
We are seeking an experienced and results-driven Senior Manager Marketing Consultant to join our growing Marketing Consulting team. In this strategic role, you will work with top-tier organizations to optimize marketing performance, leveraging your expertise in data-driven insights, marketing strategy, and innovative solutions to deliver measurable value and meaningful outcomes for our clients.

As a Senior Manager in our Marketing consulting team, you will use your marketing skills and industry expertise to deliver complex, multi-part client engagements to drive our clients’ success. Whether you’re helping a client on optimizing its marketing operating model, launching a new solution or providing insights on marketing cost reduction, you will work on a dynamic mix of projects helping our clients solve some of their most pressing issues designing and implementing the future of marketing.

Working in diverse, inclusive teams to build relationships with our clients, you’ll deliver innovative high-quality work products. You can expect to work in a truly leading-edge environment, surrounded by some of the most engaging and knowledgeable colleagues in the business. This is also an opportunity to get in on the ground floor as our practice expands and be a part of creating and executing a vision for the future in an entrepreneurial environment within the larger firm.

Join our dynamic Business Performance team, specializing in Transformation Architecture and Delivery. As a Senior Manager in Transformation Architecture, you will play a pivotal role in designing, architecting, and delivering large-scale transformation of service delivery models and enterprise operations. You will apply sector-specific business drivers, market events, operating principles, and transformation trends, assembling expertise covering all enterprise functions to lead transformations that generate long-term client value. This role offers the unique opportunity to advise teams and client C-suite executives on their transformation strategies, helping them design and implement complex programs.

Your key responsibilities
As a Senior Manager, you will be responsible for the effective management and delivery of complex processes, solutions, and/or projects, maintaining focus on quality and risk management while navigating operational and organizational dynamics. You will:

• Exercise judgment in selecting methods, techniques, and evaluation criteria for obtaining results.
• Develop solutions to complex problems and recommend changes to policies that affect your work area and possibly the business function within your area/department.
• Be accountable for the budget, delivery, and performance of complex processes, solutions, and/or projects to achieve performance objectives.
• Collaborate with senior client stakeholders to assess marketing strategies, capabilities, processes, and technology utilization, identifying opportunities to improve efficiency and maximize marketing ROI.
• Advise clients on campaign optimization, customer segmentation, and personalization strategies by leveraging data-driven insights, advanced analytics, AI, and automation tools.
• Support the assessment and implementation of enterprise marketing technology platforms and tools (e.g., Salesforce Marketing Cloud, Google Ads, Customer Data Platforms, etc.).
• Develop robust marketing data strategies and measurement frameworks to enable end-to-end marketing activities and data analysis.
• Build and maintain strong client relationships, identifying opportunities for additional value creation and driving new business initiatives.
• Lead cross-functional teams and oversee the seamless execution of marketing transformation initiatives.
• Mentor junior team members, fostering a culture of growth, collaboration, and innovation.
• Stay ahead of emerging trends in digital marketing, customer experience, marketing technologies, and AI.

Skills and attributes for success
To thrive in this role, you will need a deep insight in transformation architecture through analysis and knowledge of best practices to solve complex problems, drive thought leadership, and innovation. Additional key responsibilities include:

• Leading engagement delivery.
• Accountable for program/project management.
• Regular travel as needed by external clients.
• Managing client relationships and engaging in daily interactions.
• Leading client engagements from planning to execution and closure.

To qualify for the role, you must have

• Bachelor’s degree required (4-year degree); Master's degree preferred.
• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field; MBA or equivalent is strongly preferred.
• Typically, no less than 8-10 years relevant experience marketing consulting, marketing roles, or strategic marketing projects.
• Demonstrated expertise in at least 2-3 of the following specialties: segmentation, new growth and go-to-market strategies, marketing ROI calculation, marketing operating model, marketing cost reduction, brand strategy, customer data management or marketing technology.
• Significant knowledge of B2B or B2C marketing leading practices, processes and technologies to help drive customer-centric solutions while reinventing their marketing strategy and operating model
• Experience working in marketing, customer-driven and/or growth projects within technology, telecom, media/entertainment OR consumer products/retail industry is required.
• Significant people management experience with leading project teams and managing direct reports within an organization.
• Ability to support business development opportunities throughout the sales lifecycle.
• Ability to foster an innovative and inclusive team-oriented work environment, playing an active role in mentoring junior level consultants within the organization
• A valid passport and US driver’s license; willingness and ability to travel estimated 50-80% both domestically and internationally.

Business Skills:

• Building and Managing Relationships
• Client Trust and Value
• Commercial Astuteness
• Communicating With Impact
• Digital Fluency
• Leading Teams
• Managing Change
• Negotiation and Influencing
• Sector Knowledge
• Sustainability
• Systems Thinking

Ideally, you’ll also have

• Proven ability to navigate complex organizational structures and environments.
• Strong leadership skills with the ability to inspire and motivate teams.
• Excellent communication and interpersonal skills to build and manage relationships at all levels.
• Previous experience in strategy or business consulting,
• Significant experience working in the marketing practice of a Fortune 500 firm, or within a marketing agency in a client-facing role
• Proven ability to navigate complex organizational structures and environments.
• Strong leadership skills with the ability to inspire and motivate teams.
• Excellent communication and interpersonal skills to build and manage relationships at all levels.

What we look for
We are looking for candidates who demonstrate a keen ability to solve complex problems, drive innovation, and lead large-scale transformations. Top performers in this role are those who possess deep sector expertise, are adept at managing change, and can effectively communicate and build relationships with clients and team members.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.