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CBS - BMC - Digital Marketing - Campaign Management - Campaign Manager - Assistant Director



Marketing & Communications
Kochi, Kerala, India · west mifflin, pa, usa
Posted on Saturday, May 25, 2024

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Discipline:Digital Marketing

Role Type:Campaign Manager

The opportunity

The GDS Campaign Manager (Assistant Director) will help Brand, Marketing and Communications (BMC) program leaders/program managers bring external and/or internal marketing programs to life by understanding the EY business & marketing strategies and transforming business priorities into world-class execution and delivery. BMC programs will create measurable impact globally and locally, integrate across sectors and deliver sustainable results. Multi-channel programs can include thought leadership reports and articles, web presence, social media, paid campaigns, events, media outreach, internal communications, webinars, email campaigns and other digital initiatives.

This role requires an experienced, energetic and resilient team player with a good understanding of what it takes to deliver multi-channel marketing programs in a complex environment. Working closely in an agile team, the successful candidate will be required to understand the capabilities of the current GDS teams and manage BMC expectations by building relationships and collaborating closely within the BMC team and client-serving subject matter experts.

The Campaign Manager is expected to spearhead and oversee campaign operations, from planning to completion. From creating the timeline to managing the budget to working on different campaign channels like social media, digital, event and print to consolidating and analyzing the campaign performance along with excellent stakeholder management skill.

Your key responsibilities

  • Campaign management: Combine knowledge of project management, marketing tactics, the EY business and our customer base in order to create and maintain project plans for BMC’s most critical multi-channel digital campaigns (e.g. client deliverables, ads, social media, etc.) along with other thematic and social media campaigns.
  • Set up project and governance structure: Determine available time, budget, and resources for each program, and track its status, in order to help your team meet deadlines and achieve their set goals.
  • Manage and drive resources: Extensively involve in campaign delivery (Global Delivery Services, third-party vendors, etc.) to achieve desired results.
  • Social media: Collaborate with the design team on social media advertising artwork to ensure that it is compelling and meets brand standards, communicate with stakeholders on timelines and status, post on social media through a unified platform and report on campaign performance.
  • Web presence: Update web pages and promotional spots using our content management system and track performance.
  • Communication: Manage relationships with key stakeholders within BMC, and across geographies/ functions (Business development, Markets, Talent, Finance, etc.). Conduct and drive regular team meetings, present progress reports, and analyze the results of completed campaigns.
  • Budgeting: Manage overall and campaign specific budgets, including organizing invoicing, tracking spends in Excel and advising on any deviations from plan.
  • Campaign optimization and reporting: Support and advance continuous Ad campaign optimization efforts including analyzing campaign results, gleaning insights for future testing. Create status overview and performance reporting for BMC programs and projects for various executive stakeholders.
  • Ad hoc request management/execution: Support the BMC team in other administrative tasks related to programs.

To qualify for the role, you must have

  • Graduate – Bachelor’s degree in business administration, public relations, marketing, communications or related field preferred
  • Campaign management skills and knowledge, hands-on marketing experience, organization and prioritization skills, and attention to detail. Ability to quickly build knowledge of the EY business, particularly the key priorities, structure, internal and external audience, core offerings and our clients’ issues and agendas across sectors and geographies globally.
  • Manage multiple campaigns/programs/digital channels under tight deadlines and maintain attention to detail.
  • Outstanding written and oral communications, a generous aptitude to learn the organisation’s pattern of communication and our client’s motivation
  • 12 -15 years of total B2B marketing experience in professional services or similar industries
  • 10 years’ experience in end-to-end campaign management via multiple channels, from managing business requirement to implementation to analysis and all phases in between.
  • Proven ability to manage complex processes and/or projects at a global level
  • High level of networking, team building and stakeholder management skills
  • Strong analytical and critical thinking skills
  • Advanced knowledge in MS Office, including Excel (including developing pivot tables) and PowerPoint
  • Experience with Tableau, Adobe web platform, Adobe analytics/web trends/Google analytics, Sprinklr/Hootsuite, Sysomos, any eMail marketing tool, Google Adwords
  • Experience with digital marketing analytics including analyzing digital ad and social media performance
  • Ability to drive an agile team; independent and showing flexibility during peak times
  • Team leader with a knack to motivate the team to deliver programs within a stipulated timeframe
  • Ability to bridge any gap between the BMC expectations and the GDS capabilities
  • Develop and apply creative solutions to complex issues
  • Assert own ideas, gain support and commitment from executive level stakeholders and mobilize others to take action.
  • Gather stakeholder feedback to generate meaningful, actionable information that helps drive change and campaign improvements.

Ideally, you’ll also have

  • MBA with a major in Marketing or a MS (Marketing)
  • Digital marketing experience
  • Experience of working within a B2B brand
  • Events Execution experience is a plus

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
  • Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

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