Contract Type: Part-Time, Temporary, 10-week Project

• 20-25 hours/week

• Potential to be extended

Job Title: Marketing Specialist/ Brand Marketing Strategist

Position Overview: We are seeking a highly skilled Brand Marketing Strategist with a minimum of 12 years of experience to join our Marketing Operations and Insights team on a temporary, project-based contract. In this role, you will be responsible for defining the key components of a comprehensive marketing performance measurement framework, focusing on non-revenue value measures.

Your expertise will be critical to translating existing, but disparate, analyses of brand equity, customer experience, and sentiment into composite scores or indices that can deliver actionable insights to executive leadership in the form of a quarterly dashboard. As part of this project, you will focus on the calculation of a brand health index – and deliver a wireframe for a Chief Marketing Officer (CMO) dashboard that combines our brand performance with other existing component metrics. In addition, you will provide a roadmap for the execution of an MVP of the CMO dashboard, with a target delivery of Q2 2025.

Key Responsibilities:

• Define requirements and drive the development of non-revenue value measures for marketing. Collaborate with marketing operations and insights team to combine these measures with existing demand generation metrics to produce a robust marketing performance measurement framework that effectively communicates key marketing metrics, such as brand health to the CMO

• Collaborate with cross-functional teams to create an inventory of current measurement tactics (brand, customer experience, customer satisfaction, sentiment analysis, etc.)

• Utilize these metrics and apply expertise in brand strategy, performance measurement, analytics and reporting to develop and implement a brand health index score that ensures accurate and insightful reporting

• Analyze and interpret data related to brand health, customer loyalty, customer experience, and account engagement, etc., to assess what additional metrics serve as key performance indicators for marketing

• Present findings and recommendations to the CMO and other stakeholders in a clear and actionable format

• Deliver a wireframe of CMO dashboard, including proposed metrics for a quarterly executive report (layout should include key summary view of data by relevant stakeholders, such as Sales, Product, Vertical leadership)

• Collaborate with UX design to ensure the dashboard is user-friendly, visually appealing, and provides real-time insights

• Construct a roadmap to achieve the MVP of a CMO dashboard, with a target delivery of Q2 2025

Qualifications:

• Minimum of 12 years of experience in marketing performance analysis, with a strong understanding of brand strategy, marketing measurement frameworks and methodologies, analytics, and reporting

• Self-starter, resourceful, and entrepreneurial; comfortable working with ambiguity and developing a new model/approach.

• Expertise in defining measurement strategies, and developing dashboards and data visualization tools.

• Familiarity with analytical tools and software (e.g., Google Analytics, Tableau, Power BI, Excel).

• Strong analytical skills with the ability to translate data into actionable insights

• Excellent communication and presentation skills, with experience presenting to senior leadership

• Ability to work independently and manage time effectively within a project-based contract

Preferred Skills:

• Background working within a risk solutions or analytics-driven environment.

• Experience working within B2B marketing organizations in a marketing measurement or strategy role