POSITION:

Marketing Manager

JOB TYPE:

Full-time, Contract, Epitec W2

LOCATION:

Mountain View, CA

JOB SUMMARY FOR MARKETING MANAGER:

• We are seeking a dynamic and experienced Senior Marketing Manager/Manager of Marketing to drive the marketing efforts for our digital health initiatives in the United States. As a key member of the Digital Health Marketing/Communications team, you will be responsible for developing and executing marketing strategies to promote our innovative digital health products and solutions, driving brand awareness, customer engagement, product marketing, and market growth. This position will report to the Head of US Digital Health Marketing & Communications.
• $76/hr - $80/hr

RESPONSIBILITIES FOR MARKETING MANAGER:

• 1. Develop Marketing Strategy:
• ● Collaborate with senior leadership to develop comprehensive marketing strategies aligned with business objectives and market trends.
• ● Conduct market research and analysis to identify target audiences, market opportunities, and competitive landscape.
• ● Define clear goals and KPIs to measure the success of marketing initiatives.
• 2. Brand Positioning and Messaging:
• ● Develop compelling messaging that resonates with target audiences and communicates Samsung's value proposition in the digital health space.
• ● Ensure consistent brand messaging across all marketing channels and touchpoints, specifically to consumer, partnerships, and relevant channel stakeholders such as providers and payors.
• 3. Campaign Planning and Execution:
• ● Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, social media, email, events, and partnerships.
• ● Collaborate with cross-functional teams, including Product Management, Partnership, and various internal stakeholders, to develop campaign assets and content.
• 4. Product marketing
• ● Drive product marketing content development
• ● Manage team’s product marketing campaigns
• ● Craft Samsung’s product storytelling vision and voice
• 5. Customer Engagement and acquisition:
• ● Drive customer and partner engagement and acquisition through targeted marketing initiatives, including lead generation campaigns, customer loyalty programs, and customer relationship management (CRM) strategies.
• ● Leverage data-driven insights to optimize marketing campaigns and improve conversion rates.
• 6. Market Expansion and Partnership Marketing Support:
• ● Identify strategic partnership opportunities to expand Samsung's presence in the digital health market.
• ● Establish and nurture relationships with key stakeholders, industry influencers, and healthcare organizations.
• 7. Budget Management:
• ● Develop and manage marketing budgets, ensuring effective allocation of resources to maximize ROI and achieve business objectives.
• ● Monitor campaign performance and adjust budget allocations as needed.

REQUIRED EXPERIENCE FOR MARKETING MANAGER:

• ● Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• ● 8+ years of experience in marketing, with a focus on digital marketing, healthcare, and technology sectors.

SKILLS AND QUALIFICATIONS FOR MARKETING MANAGER:

• ● Proven track record of developing and executing successful marketing strategies and campaigns.
• ● Strong analytical skills and experience with data-driven decision-making.
• ● Excellent communication and presentation skills, with the ability to effectively influence stakeholders at all levels and make decisions within an intrapreneurial group.
• ● Strategic thinker with a results-oriented mindset and a passion for innovation.
• ● Ability to thrive in a fast-paced, dynamic environment and manage cross-functional teams to achieve common goals.
• ● A high degree of comfort managing and working in a highly matrixed organization. Proficiency in changing mindset and culture.
• ● Hybrid work environment and ability to travel overseas, 20%.
• ● Experience in the digital health industry or related healthcare sector.
• ● Knowledge of healthcare regulations and compliance standards.
• ● Experience working with consumer wearable or technology brands.
• ● Proficiency working in a global culture, multi time zones, and values.

Why should you choose Epitec?

We started Epitec with a single focus, “Placing People First.” Knowing every good endeavor begins with listening and understanding, we’ve set about challenging every part of the employment process. Bringing the proper connections together for the perfect fit.

How is Epitec different?

Epitec gets to know our prospective employees, using these insights to locate the perfect placement for you. We are there, every step of the way. Providing a best-in-class compensation package combined with the opportunity to grow financially and personally through your work.

What is the result?

Epitec represents the world’s top companies and works to fill their open jobs with the world’s best talent. That’s led to Epitec servicing an impressive list of Fortune 100 companies. We've also won many awards, including one of Crain’s Detroit Business “Cool Places to Work,” and 101 Best & Brightest – local, national and elite winner. And that’s just the beginning, as we work to innovate the way the world thinks about employment.