This person will be responsible for managing existing marketing workstreams such as paid media, web, growth marketing, analytics as well as new initiatives such as brand strategy. We help startups accelerate innovation by providing tailored offerings including access to industry-leading Artificial Intelligence services, technical and business guidance, and the essential technology needed to build a startup.

Job Responsibilities:

Brand strategy

• Customer discovery: work with our customer discovery team to identify opportunities to position the MfS brand to attract more founders

• Naming and architecture: work with internal teams to validate our brand architecture

• Look and feel: work with an external design agency to update brand guidelines, web, social, and visual assets

• Messaging: update our messaging and value proposition to be aligned with the needs of early-stage startups around AI adoption, usage, consumption, and continued learning

Marketing strategy

• Drive a cohesive marketing strategy across multiple channels to support the customer experience and drive opportunities for deeper engagement

• Keep planning, playbook, and strategy documents current and up to date

• Collaborate with other teams in the Startups organization to drive partnership and impact

Growth marketing / Digital Media – web and paid ads

• Drive website updates related to branding, messaging, user experience and conversion

• Drive creative, format, targeting, channel strategy, and experimentation through paid media ads to meet recruit objectives (SEM, social, display, partnerships and sponsorships)

Analytics

• Partner with Analytics to deeply understand performance and insights around recruit channels, particularly web and paid media

Project management

• Responsible for planning and advancing projects with multiple stakeholders in complex, matrixed organization (previous Microsoft experience in Marketing a bonus)

• Managing creative development and multiple projects with external creative agency

• Strong communication skills to share and evangelize plans and gather feedback based on research and learnings.

Top 3 skills:

1. Minimum 8+ years experience with Previous MSFT Experience - in the Marketing Org is a plus

2. Minimum 8+ years experience with growth and digital marketing

3. Minimum 8+ years experience with analytical experience

Skills:

• Verbal and written communication skills, and interpersonal skills.

• Ability to work independently and manage one’s time.

Education/Experience:

• Bachelor's degree in marketing or equivalent training required.

• 8-10 years related experience required.