Senior Product Manager - Marketing Data Products
CVS
At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Position Summary
The Senior Product Manager, Marketing Data Products for the Growth Analytics team is a key role responsible for managing and optimizing data-driven products and solutions that enhance marketing performance and customer engagement. This role will work closely with cross functional teams including analytics, data engineering, marketing, and business stakeholders to ensure that data products align with business goals and deliver measurable value. The product lead will define product vision, strategy, and roadmap while prioritizing features to ensure the successful delivery of high-quality cutting-edge data solutions and hitting user engagement and adoption targets.
Key Responsibilities:
Product Strategy & Vision:
- Develop and communicate a clear vision, strategy, and road map for data products that support the Growth Analytics team’s objectives.
- Align data product strategies with overall business goals and marketing initiatives.
- Identify new opportunities for leveraging data to improve marketing effectiveness and customer insights.
Product Development & Management:
- Define and prioritize the product backlog, creating detailed user stories and acceptance criteria.
- Collaborate with data engineers, analysts, and other stakeholders to develop and launch data driven products and features.
- Manage the end-to-end lifecycle of data products, from ideation to sunset, ensuring continuous improvement and high user adoption and utilization.
Stakeholder Collaboration:
- Act as the primary liaison between the marketing team and technical teams, ensuring clear communication of product requirements and priorities.
- Work with marketing teams to understand their needs and translate them into actionable data product features.
- Engage with key stakeholders to gather feedback and ensure data products are meeting business needs.
Performance & Analytics:
- Define OKRs for data products and track their performance to ensure they deliver the expected business value.
- Utilize data analytics to inform product decisions, validate hypotheses, and identify areas for improvement.
- Ensure that data products are compliant with all relevant regulations and best practices for data privacy and security.
Leadership & Advocacy:
- Champion the use of data within the marketing team, promoting data driven decision making.
- Provide guidance and mentorship to team members on best practices for data product management.
- Stay current with industry trends and emerging technologies in data and digital marketing.
Required Qualifications:
4+ years' experience working cross-functionally with Engineering or Data Science teams and familiarity with Data Science concepts
4+ years' Product Management (Partnering closely with Data Scientists and Engineers) managing all aspects of a successful product throughout its lifecycle and driving outcomes in complex environment
3+ years' experience working in Marketing or Digital Environment with strong understanding of digital marketing concepts, tools, and strategies
3+ years’ experience developing E2E products in complex data environments with large structured and unstructured datasets
2+ years' experience working in identity resolution, digital marketing and media measurement; Adobe AEP and Customer Journey Analytics
- 2+ years' experience with complex stakeholder management, driving consensus and outcomes while fostering collaborative decision-making processes
- 2+ years' experience communicating (oral and written) technical concepts and implications to business stakeholders and customers as well as business concepts and requirement to Data Science, Engineering, and other technical teams
- 2+ years' experience working with Agile methodologies and software
Preferred Qualifications:
- Liveramp experience
- Certification in Agile methodologies (e.g., Certified Scrum Product Owner)
- Familiarity with data privacy regulations (e.g., HIPPA, CCPA)
Education:
- Bachelor’s degree in a related field (e.g., Marketing, Data Science, Business, or Computer Science) required
- Master’s degree preferred
Pay Range
The typical pay range for this role is:
$130,295.00 - $284,280.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 05/16/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.