The Digital Services Team is the Center of Excellence for the development and execution of online marketing campaigns via social, native, video and display media and is central to the success of our broader marketing efforts.

Key expertise includes:

Google Analytics 4 Expertise:

• Configure and manage Google Analytics 4 to track and report on critical performance metrics.

• Analyze website traffic and user behavior to identify improvement opportunities.

• Develop custom reports and dashboards to provide actionable insights.

Marketing Technology Stack Management:

• Collaborate with IT and marketing teams to optimize the marketing technology stack.

• Ensure seamless integration of various tools and platforms (CRM, email marketing, social media, etc.).

• Stay updated on the latest marketing technology trends and best practices.

Data Interpretation and Analysis:

• Collect and analyze data from multiple sources, including marketing automation tools, social media platforms, and display networks.

• Provide detailed analysis of campaign performance, identifying strengths, weaknesses, and areas for improvement.

• Generate regular reports and presentations for senior management with actionable insights from campaign data.

Campaign and Program Success Evaluation:

• Monitor and evaluate the effectiveness of individual marketing campaigns and overall programs.

• Use data-driven insights to optimize campaign strategies and tactics.

• Conduct A/B testing to determine the best-performing campaign elements.

Collaboration and Communication:

• Work closely with the marketing team to align data analysis with marketing goals and objectives.

• Communicate findings and recommendations clearly and effectively to stakeholders.

• Train and support team members in understanding and utilizing marketing metrics.

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

• Minimum of 3-5 years of experience in digital marketing metrics and analysis.

• Proficiency in Google Analytics 4, Google Tag Manager, Looker Studio and other web analytics tools.

• Familiarity with ABM tools such as Demandbase and Madison Logic

• Familiarity with the Adobe suite of marketing products including Adobe Launch and Adobe Analytics

• Strong understanding of marketing automation tools, data warehousing, CRM systems, and social media analytics.

• Excellent analytical skills with the ability to interpret complex data sets.

• Strong communication skills with the ability to present data-driven insights to non-technical stakeholders.

• Experience with HTML, website A/B testing and conversion rate optimization.

• Knowledge of SEO, SEM, PPC, and display advertising metrics.

• Strong project management skills.

About Us:

Citrix and TIBCO recently merged to create Cloud Software Group, now one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value diverse lived experiences, passion for technology, and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at (800) 424-8749 or email us at AskHR@cloud.com for assistance.