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Senior Patient Marketing Manager, Intracept

Boston Scientific

Boston Scientific

Marketing & Communications
Minneapolis, MN, USA
Posted on Friday, June 28, 2024

Additional Location(s): US-MN-Arden Hills; US-MN-Maple Grove; US-MN-Minneapolis

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:
Boston Scientific is seeking a Senior Patient Marketing Manager to drive the expansion of direct-to-patient (DTP) marketing programs for the Intracept Procedure. The Senior Patient Marketing Manager will deeply understand the chronic low back pain patient journey, initiating and leading best-in-class market activation, brand strategy, and content execution to engage and motivate prospective Intracept patients.

The ideal candidate has a proven track record translating customer insights (HCPs, economic customers, and patients) into actionable omnichannel plans, content strategies and programs that increase awareness and encourage procedure adoption and use. Qualified candidates will also understand strategies and tactics of today’s digital marketing ecosystem, the broader media landscape, and consumer marketing competencies.

This role is responsible for interfacing with Product Marketing, Market Research, Digital Marketing, Public Relations, Outside Agencies, Corporate Branding, Clinical, Legal, Regulatory, and Sales. This role owns Marketing Management aspects of planning, developing, managing, and delivering materials and support, including new educational content, presentations, selling materials, videos, and other communication tactics.

Your responsibilities will include:

  • Drive conception, execution and optimization of integrated campaigns and activation plans for the Intracept Procedure, rooted in customer insights, understanding customer behavior, motivations and key barriers to adoption
  • Work closely with digital/analytics and market research to evaluate campaign effectiveness and drive ongoing testing, learning, and improvements
  • Foster KPI-driven culture, utilizing performance data to inform progress and guide optimization
  • Identify unmet needs throughout the patient diagnosis and treatment journey, collaborating with patients and physicians to develop impactful messaging
  • Demonstrate deep understanding of product pathway and benefits, clients and customers, competitive set, and organization
  • Clearly present plans and rationale for decisions possessing strong verbal and written communication skills
  • Work cross-functionally to implement new programs to accelerate patient education, including call centers, email nurture campaigns, patient advocacy, and co-marketing efforts
  • Partner with Creative Marketing, Clinical, Sales and product managers to develop
  • marketing communications & promotional strategies & tactics designed to emphasize product benefits, positioning & overall branding
  • Drive the development of sales tools and support materials by attaining a thorough understanding of the patient journey, competition and technology
  • Assist with the development and execution of Patient Awareness Programs, managing creation of materials and methods
  • Drive Voice of Customer in the creation of materials and products.
  • Lead and mentor as part of a collaborative team, fostering a culture of creativity, results, accountability, and continuous improvement
  • Develop & execute market research, branding & market segmentation studies as needed to support decisions
  • Develop communication plans & messaging, including: video, collateral, website, sales presentations, & other media.
  • Obtain input and participate in cross-functional tradeoff decisions and strategic sessions to help define marketing requirements and improvement opportunities from external customers.
  • Travel – 20% of travel time expected for the position

Required qualifications:

  • Bachelor's degree
  • Minimum of 5 years of experience in marketing
  • 2+ years in a consumer or DTP role within the healthcare, pharmaceutical, or medical device industry
  • Proven track record developing and executing multi-channel, multi-audience marketing plans – from message development, content strategy, content/collateral development, and measurement
  • Deep experience in developing content and materials from concept through production for use in multiple channels, with a strong focus on digital storytelling and asset creation
  • Strong brand strategy, digital marketing and media acumen
  • Excellent project management/execution, written and verbal communication skills

Preferred qualifications:

  • Strong analytical skills and experience with marketing metrics and reporting tools.

Requisition ID: 584770

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.