US Partner Communications Manager, Digital and CRM Specialist
Apple
Marketing & Communications
Sunnyvale, CA, USA
Posted on Nov 3, 2024
Summary
Posted:
Role Number:200576429
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The US Partner Communications Manager, Digital and CRM Specialist plays a vital role in shaping how Apple shows up within our Partners’ (indirect channel) digital environments globally. Partners' digital platforms are critical to their commercial success and this role requires a deep understanding of the different digital customer journey drivers and destinations such as display ads, media, social, e-commerce platforms, content strategy, performance marketing, digital in-store, and specific expertise in e-CRM. This role will drive how all the partners’ digital touch points maximize the impact of Apple product presentation and deliver the most compelling product stories.
Description
The US Partner Communications Manager, Digital and CRM Specialist is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand. Key responsibilities include: Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges. Work across the global organization to understand both macro and comms trends for Apple product and services. Synthesize learnings into insights to drive optimization of future advertising, digital and in-store efforts, internally and externally with partners. Help Partners manage and optimize customer relationships using CRM systems and tools to improve customer engagement, satisfaction, and retention, by implementing CRM strategies, defining KPIs and measurement frameworks, analyzing data, and generating insights. Collaborate extensively across many teams, internationally and locally, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMB’s and Enterprise Resellers, Media Content Providers and more, mainly in the US. Inspire and contribute to the large global network of Geo (global) Partner Communications Managers, sharing best practices, learnings and case studies to. International or US travel may be required 1-2 times per year.
Minimum Qualifications
- 8+ years experience in marketing communications.
- Experience in brand communications - from strategy to execution.
Key Qualifications
Preferred Qualifications
- Experience in international account management and/or strategy at a advertising agency or in-house marketing communications for a global brand.
- Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external stakeholders to drive the work forward.
- Ability to delve deeply into a partner’s business, marketing strategy and consumer insights, to understand challenges and find opportunities.
- Deep understanding of digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) and how they can be leveraged to deliver the most compelling product experience throughout the customer journey.
- Strong analytical skills and ability to knit together disparate sources of information into succinct insights, a strong strategic narrative and clear action plans.
- Ability to develop positive relationships with partners and inspire them about what's possible within their digital and CRM frameworks.
- Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead.
- Can confidently build rapport, credibility and influence across multiple stakeholders in a highly matrix’d organization.
- Experience in understanding business and product strategy and consumer insights, to build a global communications strategy for partners.
- Bachelor’s degree, MBA or advanced business degree.
Education & Experience
Additional Requirements
Pay & Benefits
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.