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PR Manager/Senior PR Manager, Products



Marketing & Communications
Cupertino, CA, USA
Posted on Thursday, June 27, 2024


Weekly Hours: 40
Role Number:200556139
Apple's worldwide communications team informs the world about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, employee communications, writing and buzz marketing. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple! We are currently seeking a PR Manager/Senior PR Manager to join our corporate communications team as a highly creative, dynamic storyteller who can establish and maintain lasting relationships with press, social media influencers, and technical experts such as industry analysts and journalists covering the silicon industry.


As the ideal candidate, you will be able to distill the differentiating qualities and user benefits of Apple’s chips and other hardware technologies to both technical and mainstream audiences via a broad mix of media. You will drive impactful coverage and feature stories. Responsibilities also include the planning and execution of major product PR launches, momentum activities for Apple silicon and other hardware technologies, writing and developing thoughtful pitches and press materials, staffing events and media briefings, and identifying and managing issues in a continuous news cycle. You should have a keen ability to prioritize, focus, and simplify key priorities and opportunities, executing projects with a relentless attention to detail. We deeply understand the customer experience and the vital role Apple silicon plays in delivering it. You will translate that into highly relevant and engaging communications to forge deeper connections with users — both current and potential.

Minimum Qualifications

  • A minimum of 7 years' experience in public relations — PR agency or corporate settings — or other related field(s).

Key Qualifications

Preferred Qualifications

  • Experience effectively communicating the intricacies of silicon chips, platform architecture, or similarly complex technologies
  • Strong media and influencer relationships and a proven track record developing and placing stories
  • Creative mindset that finds new ways to tell compelling, technically-rich stories in easily understood ways
  • Experience managing launches/events and momentum PR programs
  • Can work seamlessly across product marketing, engineering, and other internal stakeholders, going deep into technological details
  • Strong organizational skills, the ability to focus and simplify tasks while managing multiple projects and programs from start to finish
  • Excellent writing and editing skills, able to develop pitches and press materials
  • Ability to quickly analyze media coverage and sentiment, see around corners and apply insights to the team’s work
  • Effective collaborator who will work cross functionally across teams and geographies while demonstrating integrity at all times

Education & Experience

Additional Requirements

Pay & Benefits

  • Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.