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Product Manager, Pro Video Apps



Cupertino, CA, USA
Posted on Saturday, May 25, 2024


Weekly Hours: 40
Role Number:200552540
At Apple, great ideas have a way of becoming great products, services, and customer experiences very quickly. We believe that if you bring passion and dedication to your job, there's no telling what you could accomplish. Bring your passion, dedication and focus, and help invent the future! We believe in the power of combining product management and product marketing together - that the best person to communicate why a product is meaningful to consumers and developers is the same person that helped drive its creation. Are you highly motivated by building great products and ready to join an amazing team? Then we want to hear from you! We are seeking a Product Manager for Apple's Pro Video Apps. Apple’s Pro Video Apps enable editors and filmmakers to realize their creative vision, whether they’re making an online video, delivering corporate training movies, crafting short commercials or working on major motion pictures. We offer a powerful collection of tools for video post-production, giving creative professionals everything they need to go from inspiration to delivery. Are you interested in bringing your expertise to Apple’s video apps team?


Apple is looking for a highly motivated, hardworking and experienced Product Manager to join the Worldwide Product Marketing team. As a Pro Video Apps Product Manager, you will be responsible for defining new features that will shape the future of professional post-production, and launching new products. You will be particularly focused on the video making requirements for the new generation of online content creators. This includes working both inbound and outbound to drive the development, introduction, maintenance, and/or obsolescence of features and technologies.

Minimum Qualifications

Key Qualifications

  • 5+ years product marketing and product management experience
  • Possess a deep knowledge of video recording technology, post-production workflows, video editing, and 3rd-party hardware and software products
  • Understand the current market for pro video creation tools, including key customer requirements for online content creation
  • Ability to demonstrate features and technologies to video editors, motion graphics artists, and colorists and understand their needs and requirements
  • Have experience editing video projects, with knowledge of motion graphics, audio, color correction, and delivery
  • Drive the definition of broad, complex, and high impact products for worldwide markets, assisting in the development of the product line strategy
  • Evaluate new technologies and make recommendations to pursue in future products
  • Collect global customer, developer, and partner requirements for future product development
  • Balance trade-offs involving features, schedule, cost, line positioning, and lifecycle management
  • Communicate and position the product in relation to competitive products and companies
  • Work with marketing communications and PR to develop product launch activities and marketing materials
  • Act as an ambassador for your product organizing customer visits, press briefings and industry events virtually and in-person
  • You should be familiar with Apple’s current hardware offerings and feature set, in particular the benefits they bring to video creators
  • You are flexible and versatile in nature, able to take on new challenges and embrace change and ambiguity enthusiastically
  • You have excellent written and verbal communication skills, including the ability to communicate clearly and concisely across multiple audiences and partners
  • You have strong presentation skills, and the ability to deliver impactful presentations at all levels of the organization
  • You should be able to handle multiple projects and thrive in a very dynamic environment

Preferred Qualifications

Education & Experience

BS/BA degree preferred; MS/MA/MBA preferred.

Additional Requirements

Pay & Benefits

  • Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.