DESCRIPTION

A Sr. Marketing Manager (MM) on the ADA-Direct Access team develops a full lifecycle of complex marketing-focused
initiatives focused on aggregated and analyzed inputs from multiple sources to define the measurement requirements
and recommend the strategy. Developing and executing with clear objectives, priorities, measurement and deliverables and anticipate risks; prevent/ remove blockers; and recommend and/or build contingency plans. Their specialized marketing expertise in a focused marketing channel and marketing-focused area through the Amazon DSP. They understand, measure, and/or evaluate how their initiative(s) impact customer experience and business outcomes. Contributing to, and/or own cadenced reporting and narratives and are able to present them effectively to senior
leaders. In addition, they are able to negotiate resources and influence ADA and partner team roadmaps and goals. And identify where dependencies from other teams with impeding initiatives progress or success, recommend scalable
automated solutions or mechanisms, and facilitate alignment within the organization. And finally, participation in the recruiting and hiring process, developing others, and/or mentoring within the ADA organization and partner teams are considered part of the standard Sr. Marketing Manager role on Direct Access.
This role has high ambiguity and requires solid judgement to define and shape the Direct Access program, including:
influencing the processes and tools in close collaboration with science, product, and engineering teams. Direct Access
Marketing Managers frame how internal teams should approach digital display from a media planning perspective, including guidance on ad product utilization, goal setting, targeting, creative messaging, inventory selection, placements, and best practices; regardless of marketplace location. Marketing Managers must be able to adapt to a
constantly evolving marketing landscape, while still addressing the specific needs of marketing partners in multiple countries. This role will focus on North American Direct Access business as primary.


Key job responsibilities
Work closely with internal businesses to develop a deep understanding of their marketing goals and to identify the solutions within the Amazon DSP and our 1P supply that best support these goals.
Integrate and scale internal marketing on 1P supply into the larger paid marketing strategies of Amazon brands on 3P supply, incorporating 1P media planning and performance into brand executions.
Identify the performance metrics relevant to each partner and manage ad programs towards expected performance.
Frequently audit operational processes to identify ways to reduce the operational cost of our programs.
Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and corresponding business cases to internal Ad Tech teams.
Develop and evangelize new program initiatives leveraging the evolving technical landscape.
Partner with technology teams to create and deliver against roadmaps.
Develop and manage campaigns across a variety of inventory sources and ad formats, with perspective on how these opportunities can impact the paid advertising operations of Amazon.

About the team
The Amazon Digital Advertising is dedicated to driving measurable outcomes for internal marketing teams. Our portfolio ranges from display, video, and custom ads to insights and reporting. With tailored solutions for all businesses, we offer flexible ad delivery models, including self-service, managed service, and programmatic to help optimize strategies.