DESCRIPTION

The North American Stores (NAS) Marketing & Creative team's mission is to delight customers by helping them discover and engage with new, trending, and highly relevant products across Amazon's store. We do this by blending technology, data-driven insights, marketing strategy, and creativity to build innovative customer experiences.

We are seeking a dynamic and entrepreneurial Senior Product Marketing Manager to lead the integration of our priority strategic programs. In this high-impact role, you will be responsible for orchestrating end-to-end event experiences around key gifting moments like Valentine's Day and Mother's Day, as well as seasonally-relevant campaigns such as Halloween and the Big Spring Sale. This involves strategic integration across marketing channels including mass advertising, to social media and beyond, to deliver a best-in-class, omnichannel experience for our customers.

To succeed in this role, you will need to be a self-starter with strong strategic and analytical capabilities. You should thrive at collaborating cross-functionally with teams across Amazon to align on goals, coordinate execution, and problem-solve challenges. Most importantly, you must be deeply customer-obsessed, always seeking to understand their needs to inform your marketing approach.

Key job responsibilities
- Oversee synergies across event workstreams (Seasonal Events and Holiday), collaborating closely with event owners and key experience stakeholders to drive execution efficiencies
-Leverage data and customer insights to inform campaign strategy and measure performance
- Own the strategic integration of priority programs within tentpole moments across our marketing calendar
- Effectively partner with internal stakeholders in cross-Amazon Marketing, Advertising, PR and Creative teams on messaging prioritization for North American Stores and support strategic inputs for partner campaign execution
- Establish and track financial goals for strategic program inclusion across seasonal and gifting events
- Work effectively in a matrixed organization, developing win-win partnerships with cross-functional teams
- Conduct analysis on campaign performance and partner with stakeholders to make necessary adjustments
- Strive for operational excellence and continuously seek to improve processes in partnership with cross-Amazon teams