DESCRIPTION

The vision of the Brand Experience and Excellence team is to make Amazon the most attractive place for (a) Customers to buy products from Brands, and (2) Brands to sell their products and deliver a great Customer experience. One of the key pillars of this vision is 'New Selection Success'. New selection is a key driver of Amazon's flywheel and shopper experience and represents a large share of shipped units each year globally. Our mission in this pillar is to help Brands drive discoverability, credibility and conversion on valuable new selection and thereby, deliver great shopping experience for our Customers.

We are seeking an exceptional Senior Program Manager to lead Amazon's worldwide New Selection Success charter. This high-visibility role will architect and execute the strategy that enables brands to successfully launch new products on Amazon. You will orchestrate multiple workstreams across the coldstart journey, from initial launch through sustainable growth, while building scalable mechanisms that drive systematic improvement in new selection performance. Through a combination of data-driven insights, rapid experimentation, and strong stakeholder alignment, you will help transform how brands launch and scale new products on Amazon.

A successful candidate will:
• Have the ability to work independently and lead cross-functional teams
• Demonstrate confidence operating in a highly ambiguous and fast-paced environment
• Utilize data and metrics to identify trends, conduct root-cause analysis, and drive decisions
• Build strong partnerships across multiple organizations to deliver results
• Manage complex projects from conception to delivery with high attention to detail
• Make prioritization decisions balancing customer experience, brand experience, and business value

Key job responsibilities
(1) Owning the end-to-end new selection success strategy and execution across the coldstart funnel
(2) Identifying gaps and opportunities in the new selection journey through data-driven analysis
(3) Creating and managing a weekly experimentation plan to drive continuous improvement
(4) Developing and maintaining cross-functional relationships to influence teams and drive results
(5) Writing pilot documents and running critical experiments to test new ideas
(6) Building and maintaining mechanisms to track KPIs and conduct deep dives
(7) Communicating progress, risks, and recommendations to senior leadership
(8) Driving accountability across stakeholders to ensure timely delivery of initiatives