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Principal Product Manager Technical, Gen AI, Amazon Ads

Amazon

Amazon

Software Engineering, IT, Product, Data Science
New York, NY, USA
Posted on Jan 10, 2025

DESCRIPTION

The Creative X AI Gen team aims to democratize access to high-quality ad creatives (images, videos, etc.) by building generative AI-driven solutions for advertisers. To accomplish this, we are investing in text-to-image, text-to-video, and text-to-text models that will allow advertisers to generate high-quality and effective creative content quickly. The capabilities we develop will be deployed for use by advertisers and agencies. We are seeking an experienced product manager who is adept at a variety of skills, especially in working with science, development, and design teams. The right candidate will have a strong interest and aptitude in learning generative AI science, a track record of working with science teams and launching innovative products, and a keen eye for creative quality.

Key job responsibilities
- Own LLM development for ads use-cases, evaluating internal and external models, and leading a xfn team to fine-tune models for our use-cases.
- Collaborate closely with leading scientists to develop prototypes and validate new concepts
- Craft AI-first experiences by working closely with designers, scientists, and cross-functional teams
- Develop a strategic vision for generative AI solutions that address customer and advertiser needs
- Create various product artifacts, such as shaping documents, BRDs, PR FAQs, and more
- Analyze voice-of-the-customer feedback and quality benchmark results to inform decision-making
- Stay up-to-date with industry publications and new developments in the field
- Ship gen AI products with significant customer and advertiser impact

A day in the life
- Identify promising Gen AI techniques and partner with scientists to productize them at a rapid pace
- Work hand in hand with scientists on problems large and small to drive your inventions forward
- Conduct customer interviews, deep dive into Gen AI tools and data
- Review the latest in Gen AI tech, to stay up to date on advancements
- Quarterback a cross functional team through design, development, launch