DESCRIPTION

The Senior Program Manager, Brand Partnerships will support AWS Brand Partnerships marketing activation and execution of priority AWS marketing initiatives with marketing stakeholders across digital, in-person, OOH, paid, and owned channels. This role oversees the end-to-end planning and implementation of projects, while building strategic playbooks and guiding best practices to implement across Brand Partnerships to standardize project management and delivery. Managed projects range from integrated SSEP tentpole activations, participation in 1P events (AWS re:Invent – Sports Forum, Global Summits), 3P (third party) events, and activating against a range of contractual partnership benefits.

This role operates strategically across the Brand Partnerships and SSEP Integrated Marketing teams, SSEP partnership leads, and AWS marketing stakeholders to build the operational foundations and processes in support of respective program strategy and AWS marketing priorities. This role will build and implement the operational and logistical scope of key projects, including but not limited to workback schedules, budget management, vendor management, and driving cross-functional team alignment within internal groups, global business partners, and external agencies. This role must balance multiple projects simultaneously, influence and implement enablement strategy via new processes and/or tools, and create consistency across brand activations. This role is solutions-focused, able to drive alignment across teams and leadership, and make decisions rooted in the needs and priorities of the Marketing organization.

The Senior Program Manager is able to assess and manage risks, understand and communicate trade-offs, and manage multiple end-to end creative workflows. They will demonstrate ownership and bias for action, strategic thinking and problem solving, and maintain clear and concise communication across all levels of leadership.


Key job responsibilities
Specific areas of focus for this role include:
• Owning the project management workflow and execution playbook for SSEP tentpole moments;
• Owning the agency RFQ/evaluation process for SSEP tentpole moments;
• Owning the Sports Forum @ re:Invent;
• Own program management and onsite execution of sports @ Global Summits;
• Support program management and execution of ad hoc team/partner events (ex. NFL team) where determined

Responsibilities for this role include the following:
• Build and implement overarching workflows and mechanisms in support of Brand Partnerships activation and events;
• Create and optimize activation and event production plans, templates, and processes in partnership with integrated marketing leads, campaign managers, business partners, and channel owners;
• Own and optimize planning processes and mechanisms to drive scalability in project planning and reporting;
• Develop standardized brand partnership templates (i.e. vendor RFP, creative brief, asset tracker) that align stakeholders, vendors, and teams to enable scale of Brand Partnerships activation;
• Deep dive into project requirements gaining understanding of needs for projects that may at times be ambiguous. Be the steward of the creative process ensuring stakeholders understand SLAs, briefing needs, scope change impacts, etc.;
• Overcommunicate project details to integrated marketing stakeholders, vendors, and partnership liaisons. Be the connective tissue between all parties, building efficient processes and mechanisms to further collaboration and engagement;
• Anticipate challenges, provide escalation management, use data to suggest tradeoffs, and balance business needs versus technical constraints;
• Develop and execute event operational best practices and processes. Oversee the development and/or execution of event campaigns, and playbooks for SSEP-related initiatives with wide reaching impact;
• Ensure consistent brand voice and expression at Brand Partnership events/activations;
• Define success metrics for onsite events and activations and make recommendations/modifications in order to meet business objectives. Report on program results to AWS leadership team and marketing stakeholders;
• Work across internal marketing teams (legal, finance, tax, event technology, CX) to build a playbooks defining new opportunities to leverage partnership assets (i.e. sweeps, giveaways);
• Earn trust and build relationships with key stakeholder teams across business functions, geos, and to drive program support and marketing partnership utilization. Understand the needs of the Business and priorities of the Marketing organization in order to build and deliver effective Brand Partnership activations at scale.


About the team
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